The Indian Express Advertising

The Indian Express Advertising in India

The Indian Express is one of India's most respected English-language newspapers, known for its credible news coverage and diverse content, ranging from current affairs and politics to entertainment and lifestyle. Established in 1932, The Indian Express has earned a reputation for its in-depth reporting, strong editorial voice, and commitment to journalistic excellence.

For businesses looking to connect with a broad, educated, and influential audience, advertising in The Indian Express offers unmatched opportunities. With a strong presence in key cities like Delhi, Mumbai, Bangalore, and Chennai, the newspaper reaches millions of readers daily.

Why Choose The Indian Express for Advertising?

Wondering why The Indian Express should be your go-to choice? Here’s why:

• Massive Readership: The Indian Express is read by millions of individuals across urban and semi-urban areas, providing unparalleled visibility for advertisers. Its wide reach ensures that your brand gains significant exposure to an educated and influential audience.

• Targeted Reach: With regional editions, The Indian Express allows advertisers to target specific markets. This geographic customization ensures that your message reaches the most relevant audience, improving campaign effectiveness.

• Flexible Advertising Options: The Indian Express offers a variety of ad formats, from large display ads to affordable classifieds, making it suitable for different budgets and campaign objectives.

• High Credibility: Advertising in a publication known for its credibility, like The Indian Express, boosts your brand’s image. Ads benefit from the publication’s established trust and reliability, making a positive impact on readers' perceptions.

• High Engagement & Trust: Readers of The Indian Express engage deeply with its content, including advertisements. This high level of trust translates into better receptivity for your ads.

• Tangible & Lasting Impact: Print ads in The Indian Express offer long-term exposure, providing repeated visibility. Unlike digital ads that can be fleeting, print ads have a more lasting presence.

• Visual Appeal: The high-quality print format of The Indian Express allows for creative and visually impactful advertisements, setting your brand apart from digital ad clutter.

• Cross-Platform Integration: The Indian Express also offers digital editions and cross-platform advertising opportunities, giving you the flexibility to combine the strength of both print and digital media.

Advertising in The Indian Express ensures that your brand stands out in a competitive market.

Types of Newspaper Ads in The Indian Express

The Indian Express offers a variety of ad formats to cater to different marketing goals:

• Display Ads: These large, visually striking ads are placed in prominent sections of the newspaper. Perfect for high-impact brand campaigns.

• Classified Ads: Affordable and effective, these small text-based ads are ideal for announcements such as job openings, real estate listings, and matrimonial ads.

• Innovative Ads: Get creative with jacket ads, bookmarks, and other unique formats that capture attention and stand out.

Each ad type is designed to help you achieve specific objectives, making it easy to choose the right one for your campaign.

The Indian Express Advertisement Rates in 2025

“How much does it cost to advertise in The Indian Express?” is a common question. The rates depend on factors like:

• Ad Size: Full-page, half-page, or smaller formats.

• Placement: Ads placed in premium sections, like the front page, cost more.

• Location: Rates vary by city and region.

Here’s an updated list of The Indian Express Advertisement Rates in 2025 with indicative ranges:

• Front Page Advertisement: Starts at ₹6,00,000 and can go up to ₹10,00,000, depending on the edition.

• Half-Page Advertisement: Ranges from ₹1,50,000 to ₹4,00,000 based on placement and city.

• Quarter-Page Advertisement: Typically costs between ₹60,000 and ₹2,00,000.

• Full-Page Advertisement: Starts at ₹3,50,000 and can go up to ₹7,00,000, depending on the readership and circulation.

• Strip Advertisement: Priced between ₹90,000 and ₹1,80,000, ideal for cost-effective visibility.

• Jacket Advertisement: Starts at ₹6,00,000 and can go up to ₹12,00,000 for premium editions.

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, contact The Media Ant today! We’ll help you create the perfect advertising plan tailored to your needs.

How to Advertise in The Indian Express?

Advertising in The Indian Express is simple and hassle-free with The Media Ant. Here’s how we make it happen:

1. Share Your Advertising Goals
   Let us know what you want to achieve—whether it’s brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in The Indian Express tailored to your needs.

2. Select the Right Ad Option
   Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation
   We provide transparent pricing and ensure you get the best rates for advertising in The Indian Express.

4. Relax While We Handle the Rest
   From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in The Indian Express?
Placing an ad in The Indian Express is simple, especially with The Media Ant. Just share your advertising requirements—ad type, city/region, and budget—and we’ll provide a tailored plan and handle everything else.

2. How much does it cost to advertise in The Indian Express?
The cost to advertise in The Indian Express ranges from ₹60,000 to ₹12,00,000, depending on the ad size, placement, and edition.

3. What is the size of the front full-page ad in The Indian Express?
The front full-page ad size is typically 32.9 cm (width) x 52.5 cm (height), ensuring maximum visibility for impactful campaigns.

4. What are the available ad sizes for advertising in The Indian Express?
The available ad sizes include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

5. How does the cost vary between a full-page ad and a half-page ad in The Indian Express?
Full-page ads typically cost between ₹3,50,000 and ₹7,00,000, while half-page ads range from ₹1,50,000 to ₹4,00,000. Placement and city influence the final cost.

6. What are the best ad sizes for targeting a specific audience in The Indian Express?
For specific targeting:

• Full-Page Ads: Ideal for a broad audience.

• Half-Page Ads: Suitable for regional targeting or multiple product promotions.

• Quarter-Page Ads: Best for localized campaigns and budget-conscious promotions.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of The Indian Express?
Yes, combining different ad sizes is possible. This approach allows you to maximize your reach while targeting different reader segments.

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in The Indian Express?
Yes, The Indian Express often provides discounts for bulk bookings, larger ad sizes, and long-term campaigns.

For a personalized advertising plan in The Indian Express, reach out to The Media Ant today!