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The Indian Express, Mumbai, English

Advertising in The Indian Express, Mumbai, English Newspaper

Advertising in The Indian Express, Mumbai, English Newspaper

125K

Circulation

Daily

Print Day

About Advertising in The Indian Express, Mumbai, English Newspaper

The advantages of advertising in The Indian Express Mumbai are:  The Indian Express is one of the most read newspapers in Mumbai . Ads placed in The Indian Express would reach maximum newspaper readers. The Indian Express Mumbai covers news and articles on various topics and hence by placing ads in The Indian Express Mumbai , advertisers can reach out to the audience having various interests.  The Indian Express is one of the most trusted newspaper brands in Mumbai . Advertising in The Indian Express Mumbai will help advertisers build trust with their audience.

Key Insights

Language

English

NewsPaper Type

Main

Readership

112K

Area covered

Mumbai

Categories

General Interest

Top Choice

Popular

Custom Sized Ads

The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.
Base Rate

₹ 2,735 Per Sq Cm

Popular

Quarter Page

Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 180sq. cm for ad space.
Base Rate

₹ 10,94,000 Per Insert

Popular

Half Page

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 408sq. cm of ad space. Compared to Quarter Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Base Rate

₹ 22,56,375 Per Insert

Premium

Full Page

Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1683sq. cm.
Base Rate

₹ 46,93,260 Per Insert

Premium

Jacket Front Side

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 702sq. cm space, excluding the Masthead/Title Head.
Base Rate

₹ 63,74,940 Per Insert

Premium

Jacket Back Side

Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1683 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Base Rate

₹ 63,74,940 Per Insert

Premium

Jacket Both Sides

An extra page with 2 printed sides is added before the front page.
Base Rate

₹ 1,28,31,610 Per Insert

Other Ad Options

Skybus
Base Rate

₹ 12,25,950 / Per Insert

Pointer Ads
Base Rate

₹ 1,48,600 / Per Insert

Public Notice
Base Rate

₹ 2,735 / Per Sq Cm

Supplements

The Indian Express, Mumbai - Career - Career, Mumbai
The Indian Express, Mumbai - Career - Career, Mumbai
The Financial Express, Mumbai, English - Mumbai, Mumbai
The Financial Express, Mumbai, English - Mumbai, Mumbai

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The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Readership Profile

Gender Distribution

Male

Female

74

26

Readership Profile

Age Distribution

In %

20-29

29

30-39

23

Others

48

Readership Profile

Mother Tongue

In %

Marathi

47

Others

53

Readership Profile

NCCS Data

In %

NCCS A1

28

NCCS A2

32

Others

40


The Indian Express, Mumbai, English Advertising Cost

Advertising Option

TMA Offer

Custom Sized Ads

₹ 2,462 Per Sq Cm

Quarter Page

₹ 6,34,520 Per Insert

Half Page

₹ 11,28,188 Per Insert

Full Page

₹ 18,77,304 Per Insert

Jacket Front Side

₹ 25,49,976 Per Insert

Jacket Back Side

₹ 12,74,988 Per Insert

Jacket Both Sides

₹ 31,87,470 Per Insert

Skybus

₹ 10,42,058 Per Insert

Pointer Ads

₹ 1,26,310 Per Insert

Public Notice

₹ 1,970 Per Sq Cm

About Advertising In The Indian Express

The Indian Express Mumbai with a circulation of around 125000 is one of the most popular Hindi newspapers in Mumbai . The Indian Express Mumbai covers news in the General Intrest category. The Indian Express Mumbai offers one of the best newspaper advertising rates in Mumbai and hence is preferred for newspaper advertising by brands across industries.

About Advertising In The Indian Express

The advantages of advertising in The Indian Express Mumbai are: 

  •  The Indian Express is one of the most read newspapers in Mumbai . Ads placed in The Indian Express would reach maximum newspaper readers.
  •  The Indian Express Mumbai covers news and articles on various topics and hence by placing ads in The Indian Express Mumbai , advertisers can reach out to the audience having various interests. 
  •  The Indian Express is one of the most trusted newspaper brands in Mumbai . Advertising in The Indian Express Mumbai will help advertisers build trust with their audience.

About Advertising In The Indian Express

On Request.

About Advertising In The Indian Express

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

h. Public Notice Advertisement: You can book Public Notice Ad in The Indian Express Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in The Indian Express Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Features Of The Indian Express

On Request.

Features Of The Indian Express

On Request.

Facts and Figures Of The Indian Express Mumbai

Readership - 312500 Approximately.

Execution Details Related To Advertising In The Indian Express

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

Execution Details Related To Advertising In The Indian Express

On Request.

Digital and Supplement Options The Indian Express

On Request.

Digital and Supplement Options The Indian Express

On Request.