As per BCCI, tentatively, IPL 2023 has been scheduled between 1st April 2023 and 4th June 2023.

The media options for IPL 2023 digital ads are as follows:

• Pre-roll ads
• Mid-roll ads
• Featured cards
• Masthead
• VOD
• In-app banner
• Squeeze Ups
• CTV

The media options for IPL 2023 TV ads are as follows:

• Sponsorship Tier: Co-Presenting
• Sponsorship Tier: Powered by
• Sponsorship Tier: Associate
• Studio Title Sponsorship
• Sponsored Segments
• In Show Product Integration

The media options for IPL 2023 CTV ads are as follows:

• Spot Buy

To get detailed information on IPL 2023 rates, you can visit The Media Ant website and go to our IPL advertising option. Get the best IPL advertising rates on The Media Ant, you may also Schedule A Call with us to know more.

IPL 2023 is expecting massive reach this year, for the online streaming in JioCinema the expected reach is 500 Mn in app, whereas the estimated reach for Star Sports is 500 Mn as well. On the other hand, JioCinema is expecting to reach 25 Mn households through CTV.

IPL 2019 on Hotstar with Jio Deal received 300 Mn viewership (online streaming free for Jio users), and this time with JioCinema making online streaming of live matches free for every user irrespective of their mobile network operator, there are high chances of IPL 2023 reaching 500 Mn viewership.

Connected TV or CTV advertising for IPL 2023 is the best way to reach out to premium audiences. As per JioCinema, the estimated reach for IPL 2023 on CTV is 25 Mn households. However, Star Sports is expecting to reach 500 Mn audience through linear TV. While CTV provides unique reach and targeting options, TV is known for its mass reach and popularity. To make a sound decision as to where to advertise, read our blog, IPL 2023 on JioCinema & Star Sports: A Complete Guide.

The online streaming of IPL 2023 will be on JioCinema and the targeting options available are:

• Geo clusters
• Device targeting
• Geography targeting
• Age targeting
• Gender targeting
• Language targeting
• Premium audience

The ad assets available for IPL 2023 digital advertising on JioCinema are:

• Pre-roll ads
• Mid-roll ads
• Featured cards
• Masthead
• VOD
• In-app banner
• Squeeze Ups

Allocating your ad budget for IPL 2023 is a crucial task as you need to effectively use your ad spends. To know where and how to segregate your budget for IPL 2023 read our blog IPL 2023 on JioCinema & Star Sports: A Complete Guide

A brand or an advertiser can use IPL advertising effectively for impact and awareness. Over the years IPL has gained massive popularity amongst the masses and has turned out to be a useful advertising asset. Hence, if your objective is to gain awareness and impact you can use IPL advertising. To know more about how you can use IPL advertising to achieve your objective, schedule a call with us.

Though IPL was associated with male viewership in the past few years there has been a massive shift. The female audience for IPL viewership has increased tremendously in the past few years. This is the major reason for brands like Niine, Garnier and L'oReal to actively advertise in IPL.

Hype mode will be a world class experience with a never seen before feature on OTT. The Hype Mode, will allow users to toggle between different camera perspectives and also throw up quick game insights. This is a one of a kind feature that will enhance the online streaming experience for the users.

The minimum package value for IPL 2023 ad starts from 10 lakhs for OTT and 1cr for CTV. To know more about the budget and packages for IPL 2023 advertising you can visit The Media Ant website. On The Media Ant you will get the best rates for IPL advertising along with planning tools and IPL budget calculator. You can even Schedule A Call with us to know more and advertise on IPL 2023.

JioCinema is aiming to reach out to 25 Mn households for IPL 2023 through Connected TV or CTV.

The watch time on CTV is 1.2X to that of linear TV. In fact, IPL 2022 witnessed 15% more watch time on CTV.

Brands can target urban and premium audiences by advertising on IPL 2023 on Connected TV. This is because CTV or smart TV penetration is more amongst NCCS AB. Hence, if a brand is looking to target premium audiences.

JioCinema is changing the advertising course for brands by introducing ‘Spot Buy’. In simple terms, brands can now book spots during the live streaming of IPL as to when and at which time their ad will be shown. This will ensure that advertisers get the maximum reach and impact on their ads.

The minimum price for IPL 2023 ads on CTV is 6.5L for a 10 seconds ad.

IPL viewership is divided between 65% male and 35% female, with the viewership from female audiences increasing with every season.