The Indian Express Advertising

About Indian Express newspaper Advertising in India

Planning to start Newspaper advertising in Indian Express? Looking for rates to advertise in Indian Express ? Wondering which is the best advertising option for your business?

When to advertise in Indian Express 

Advertising in Indian Express is one of the top choices for advertisers & businesses across product categories. The Indian Express is a major Indian newspaper with widespread circulation.  The main reasons of Indian express being a great advertising option that it is one of the most in-depth and incisive national business dailies. It offers comprehensive coverage of economic policy, business developments and market trends. In doing so, it encourages readers to make informed, empowered financial decisions. The northern editions, headquartered in Mumbai, retained & renamed Indian Express into The Indian Express title ,whilst the southern editions became The New Indian Express. Book Newspaper Ads in Indian Express to get maximum response from major cities like Delhi,Mumbai etc

Advertising options in Indian Express Newspaper

Classified Text: The first option of advertising are in the form of Text ads in the classified section. These are printed on Indian Express’s classified pages in run on words format. Some newspaper advertisers also prefer adding enhancements like screen, tick, color for extra visibility. These classified advertisements are popularly booked for Sunday matrimonials, property, real estate, change of name, lost & found, astrology categories.

Classified Display: The second advertising option are the Display advertisements. These Ads enable usage of pictures and logos and allow customized font sizes according to your brand signage. Display Ads can be booked both in Indian Express for color and Black & White. The display advertisements are a little more expensive than the classified ads. You can refer our cards for the exact rates. The width of this Advertisement is fixed at a maximum of 1 column. Ideally suited for Recruitment, Business, Obituary, Education, Tenders, Public Notice advertisers.

Rates of Different Advertising options in Indian Express

Like any other media, the rates of advertisements in Indian Express are different for every categories and it varies from geography to geography, which means the cost are low in the small cities as compared to that of the larger metro cities. Indian Express has editions in Bhopal, Chandigarh, Delhi, Gurgaon, Indore, Kolkata, Lucknow, Mumbai, Patna, Punjab, Ranchi, etc. And the Advertisement tariff is also dependent on the ad format So, the Advertisement in a smaller town can cost you more than the one for the metro cities depending on the ad format .

Classified Advertisement Rates are calculated for the number of lines / Words used. Classified Ads appear in a particular format under Classified Section of the newspaper. They are published in line format with some enhancement options available by paying some extra charge. There is a constraint to the number of words or lines to be used in classified advertisements and at The Media Ant, we help you optimize your ad copy in minimum number of lines and words and deliver better results. This is the cost effective form of advertising in the newspaper. In this section mostly Property, Rental, Recruitment, Name Change, Personal Notice and Service category advertisements are released by the advertisers.

Classified Display Advertisement Rates are charged per square cm of the area used for the advertisement. There is a constraint to the size of your creative in Classified Display Ads, you can customize your ad design by using Logo, Image, Different Fonts and Color to enhance your advertisement. And as an advertiser, you should try to catch the consumer's attention with an optimum size which is within the size limitations. At The Media Ant, we help you optimize your ad copy and size which will deliver best results. Classified Display Ads appears on specific page or supplement of the newspaper. 

Display Advertisement Rates are also calculated in a similar fashion to Classified Display Advertisements , i.e based on square cm of the ad area used. The tariff for Display Ads is notably higher than the others as multiple columns are required to print this advertisement. For Display Advertisements there is no constraint on the size of the advertisement copy. You can choose Full Page, Half Page, Quarter Page or any other size of Ad. As an advertiser, here you can choose the Page and Position of the ad also according to your business need. You can publish your ad on Front Page, Back Page, Page 3, Jacket Ad, Skybus Ad or a pointer Ad in the Newspaper. Most of the Brand commercials are in this form only. The Media Ant has done Display advertisements with most number of clients in the past years. 

Procedure for Planning a campaign in Indian Express Newspaper

To book your classified advertisement in Indian Express, take the following steps:

Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget.

Compose Ad: Compose your Ad with the help of our samples or seek expert advice from our team. Use enhancements for higher visibility. The Media Ant can help you with the creative designing also at minimal rates.

Select Date & Make Payment: Select the release date(s) and after that preview the booking details. Once finalized, proceed to make payment by any online/offline modes to confirm your booking.

Planning assistance to advertise in Indian Express Newspaper

1. Can The Media Ant help me make the plan?

Yes. We offer free newspaper planning.

2. How should I select the newspapers?

Use the filters on left hand side to get a list of relevant newspapers for yourself. The filters available are Publications, and Language

You can also use the Geography search bar to look for newspapers that are circulated only in specific areas.

Once you have a list of newspapers that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant

3. What are the possible innovations in newspaper advertising?

Apart from the regular print advertisements , some examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.

4. Are there options outside of print advertising available in newspapers?

Yes. Many newspapers also offer advertising on their website where you can put in the ads according to the content of the page and the geography you are targeting.

What execution steps are involved in advertising in newspapers

1. Once I have finalized the plan what is the next step?

Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Newspapers and the edition to Help@TheMediaAnt.com

2. How do I pay?

You can pay either online, cheque or bank transfer.

3. What proof do I get once the activity is complete?

After the advertisement has been printed, a soft & a physical copy of the newspaper along with the invoice will be sent to you.

4. Will The Media Ant help me make the ad/creative?

We help in making ads for advertising in newspapers. The rate for this service is dependent on the requirement and the cost in not included in the price list.