<p>The name that translates itself as the motherland, Mathrubhumi is the second most widely read newspaper in the region. The readers consider it the best one in the business as it brings home news from all over the world to them every day. Advertising with them helps to place your brand creatively in the mind of its readers,  increasing brand value and building awareness.</p>

12-15

16-19

20-29

30-39

40-49

Age Distribution

Readership Profile

Malayalam

Others

Mother Tongue

NCCS A1

NCCS A2

NCCS A3

NCCS B1

NCCS B2

NCCS C1

NCCS C2

NCCS D1

NCCS Data

English

Hindi

Tamil

Language read and understand

Popular supplements

Popular Sections

Other Popular Editions

Digital Option to advertise: Mathrubhumi

Creative Reference of Newspaper Ads

Advertisers

Male

Female

Gender Distribution

Readership Profile in %

Ernakulam

Alappuzha

Area Covered

Kochi

City wise Circulation Breakup

Creative Specification

Horizontal Half page:

Vertical Half Page:

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 815 sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.

Half Page

Insert

Page Number

Mathrubhumi, Kochi, Malayalam

Mathrubhumi, Mumbai, Malayalam

Mathrubhumi, Alappuzha, Malayalam

Mathrubhumi, Kannur, Malayalam

Mathrubhumi, Kollam, Malayalam

Mathrubhumi, Kottayam, Malayalam

wrong page, Kozhikode, Malayalam

Mathrubhumi, Malappuram, Malayalam

Mathrubhumi, Palakkad, Malayalam

Mathrubhumi, Thrissur, Malayalam

Mathrubhumi, Thiruvananthapuram, Malayalam

Mathrubhumi, Chennai, Malayalam

Mathrubhumi, Bangalore, Malayalam

Mathrubhumi, Pathanamthitta - Main

Mathrubhumi, Shillong - Main

Mathrubhumi, Cherthala - Main

Mathrubhumi, Ottapalam - Main

Mathrubhumi, Kanhangad - Main

Mathrubhumi, Kasargod - Main

Mathrubhumi, Chalakudi - Main

Mathrubhumi, Kothamangalam - Main

<h1><b>Mathrubhumi Kochi Advertising</b></h1>

<p>Mathrubhumi Kochi Edition was launched in 1962 and is a leading Malayalam newspaper owned by The Mathrubhumi Printing and Publishing Company Ltd. <strong>With 124K circulation</strong>, <strong>Mathrubhumi Kochi Advertising</strong> is a high-impact advertising option that will help target a wide range audience. <strong>Mathrubhumi Ads</strong> will be displayed along with the editorial content. <strong>Ranking 2nd in the city</strong>, <strong>Mathrubhumi Advertising</strong> will help showcase new products, services or seasonal offers. With <strong>approx. 349K readership</strong>, brands can target and engage a city-wide audience through cost-effective advertising.</p>

<p>The advantages of advertising in Mathrubhumi  Kochi are: </p><ul><li> Mathrubhumi is one of the most read newspapers in  Kochi . Ads placed in Mathrubhumi would reach maximum newspaper readers.</li><li> Mathrubhumi  Kochi covers news and articles on various topics and hence by placing ads in Mathrubhumi  Kochi , advertisers can reach out to the audience having various interests. </li><li> Mathrubhumi is one of the most trusted newspaper brands in  Kochi . Advertising in Mathrubhumi  Kochi  will help advertisers build trust with their audience.</li></ul>

<p>There are the following 2 important factors :</p><div><b>Factor 1:</b> Newspaper Ad Sizes</div><div><b><br/></b></div><div><b>Factor 2:</b> Newspaper Ad Rates</div><div><b><br/></b></div><div><b>Detailing of Factor 1:</b></div><div><br/></div><div>Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-</div><div><br/></div><div>i) Fixed-size newspaper advertisement</div><div><br/></div><div>ii) Custom/variable size newspaper advertisement</div><div><b><br/></b></div><div><b>Fixed-size Newspaper Advertisements:</b></div><div><br/></div><div>Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:</div><div><b><u><br/></u></b></div><div><b><u>a.Full Page Newspaper Advertisement (32.9 cm X 52 cm):</u></b> Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.</div><div><u><b><br/></b></u></div><div><u><b>b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm):</b></u> Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.</div><div><u><b><br/></b></u></div><div><u><b>c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm):</b></u> Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.</div><div><u><b><br/></b></u></div><div><u><b>d.Quarter Page Newspaper Advertisement (16 cm X 25 cm):</b></u> A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.</div><div><u><b><br/></b></u></div><div><u><b>e. Skybus Newspaper Advertisement (32.9 cm X 5 cm):</b></u> Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.</div><div><b><u><br/></u></b></div><div><b><u>f. Pointer Newspaper Advertisement (4 cm X 5 cm): </u></b>Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.</div><div><b><u><br/></u></b></div><div><b><u>g. Jacket Newspaper Advertisement: </u></b>Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.<br/>Following are the sizes for the jacket:</div><div>Jacket Front Side: 32.9 cm width X 48 cm height</div><div>Jacket Back Side: 32.9 cm width X 52.5 cm height </div><div><br/></div><div><b>Variable/Custom-sized Newspaper Advertisements:</b></div><div>Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.</div><div><br/></div><div>Following are a few ad dimensions that are high in demand</div><div><br/></div><div>4 cm (wide) * 5 cm (long)<br/>8 cm (wide) * 8 cm (long)<br/>8 cm (wide) * 12 cm (long)<br/>12 cm (wide) * 20 cm (long)<br/>16 cm (wide) * 20 cm (long)</div><div><b><u><br/></u></b></div><div><b><u>Detailing of Factor 2:</u></b><br/></div><div><br/></div><div>Newspaper ad rates: Newspaper ad rates are based on the following few factors</div><ul><li> <b><u>i) Page Position</u></b>: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.</li><li> <b><u>ii) Total Ad Volume:</u></b> Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. </li><li><b><u> iii) Client Category & Brand Name:</u></b> Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.</li></ul>

<p><b><u>Step 1:Planning and Best Rate:</u></b>Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.</p><p><b><u>Step 2: Artwork and Payment:</u></b> Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.</p><p><b><u>Step 3: Execution: </u></b>We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.</p>

<p>Mathrubhumi   Kochi Advertising Agencies would be the point of contact between the advertisers and the Mathrubhumi   Kochi Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Mathrubhumi   Kochi Advertising makes a good choice for the following reasons:</p><ul><li> On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Mathrubhumi   Kochi directly charges its customers.</li><li> For first time advertisers, taking care of small details involved in Mathrubhumi   Kochi Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.</li></ul>

<p>The Media Ant is one of the leading Mathrubhumi   Kochi Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Mathrubhumi   Kochi Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Mathrubhumi   Kochi Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Mathrubhumi   Kochi Ad contact number, or for more information on Mathrubhumi   Kochi Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.</p><p><br/></p>

Advertising in Mathrubhumi, Kochi, Malayalam Newspaper

Half Page on Mathrubhumi, Kochi, Malayalam

Used For

Reach

Ad Type

Image

Lead Time (in days)

1 Day

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 5,58,634

Add to Bag

For Discounted Rate

Min Billing

₹ 5,58,634

Add to Bag

For Discounted Rate

Execution Details

Creative Specification: image

PDF/X1a

300

Click here to view the guideline to create artwork

Horizontal Half page:: image

32.6

25

cm

Vertical Half Page:: image

16.2

46.5

cm

ADDITIONAL INSTRUCTIONS

The maximum height for vertical half-page in front page is 46.5 sqcm and it is due to the presence of newspaper masthead.

Click here

Click here for newspaper availability details.

SOP

# Soft copies will be provided within 24hrs after the campaign goes live. # If hard copy images are required, the same will be provided within 2 working days. # No hard copy images will be provided for the Regional Newspaper.

1

Every day the execution takes place

Not applicable since we are sharing the newspaper copy within the same day of execution

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