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Mathrubhumi, Kochi, Malayalam

Advertising in Mathrubhumi, Kochi, Malayalam Newspaper

Advertising in Mathrubhumi, Kochi, Malayalam Newspaper

118.8K

Circulation

Daily

Print Day

About Advertising in Mathrubhumi, Kochi, Malayalam Newspaper

The name that translates itself as the motherland, Mathrubhumi is the second most widely read newspaper in the region. The readers consider it the best one in the business as it brings home news from all over the world to them every day. Advertising with them helps to place your brand creatively in the mind of its readers, increasing brand value and building awareness.

Key Insights

Language

Malayalam

NewsPaper Type

Main

Readership

349K

Area covered

Kochi

Categories

General Interest

Top Choice

Popular

Custom Sized Ads

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
Base Rate

₹ 880 Per Sq Cm

Popular

Quarter Page

Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4) of the newspaper. Quarter Page Ads will take up approx. 405sq. cm for ad space.
Base Rate

₹ 3,56,400 Per Insert

Popular

Half Page

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 815 sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Base Rate

₹ 7,17,200 Per Insert

Premium

Full Page

Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1716sq. cm.
Base Rate

₹ 14,52,000 Per Insert

Premium

Jacket Front Side

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1516 sq. cm space, excluding the Masthead/Title Head
Base Rate

₹ 26,15,250 Per Insert

Premium

Jacket Back Side

Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1650 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Base Rate

₹ 26,15,250 Per Insert

Premium

Jacket Both Sides

Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.
Base Rate

₹ 52,30,500 Per Insert

Other Ad Options

Skybus
Base Rate

₹ 10,46,100 / Per Insert (s)

Pointer Ads
Base Rate

₹ 31,700 / Per Insert

Popular supplements

Nagaram
Nagaram

kochi

Popular Sections

District
District

District News Section (Mostly starts from page 2 and covers 3-4 pages)

Sport
Sport

Sports Section (2-3 Pages news on sports)

Other Popular Editions

Mathrubhumi
Mathrubhumi

Edition: Bangalore

Mathrubhumi
Mathrubhumi

Edition: Kannur

Mathrubhumi
Mathrubhumi

Edition: Kozhikode

Mathrubhumi
Mathrubhumi

Edition: Alappuzha

Digital Option to advertise: Mathrubhumi

Mathrubhumi
Mathrubhumi

Category: Digital

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The Media Ant

Media Demographics & Analytics

Creative Reference of Newspaper Ads

1

Click Here

Advertisers

1

Aster Labs

2

Open Financial Technologies Pvt Ltd

User Reach & Demographics

Readership Profile in %

Gender Distribution

Male

Female

60

40

Readership Profile

Age Distribution

In %

12-15

5

16-19

8

20-29

17

30-39

19

40-49

19

50+

35

Readership Profile

Mother Tongue

In %

Malayalam

98

Others

2

Readership Profile

NCCS Data

In %

NCCS A1

6

NCCS A2

17

NCCS A3

24

NCCS B1

17

NCCS B2

17

NCCS C1

12

NCCS C2

5

NCCS D1

1

Readership Profile

Language read and understand

In %

Malayalam

100

English

64

Hindi

36

Tamil

7

Readership Profile

Area Covered

In %

Ernakulam

99

Alappuzha

1

Readership Profile

City wise Circulation Breakup

In %

Kochi

100


Mathrubhumi, Kochi, Malayalam Advertising Cost

Advertising Option

TMA Offer

Custom Sized Ads

₹ 836 Per Sq Cm

Quarter Page

₹ 3,05,364 Per Insert

Half Page

₹ 5,58,634 Per Insert

Full Page

₹ 10,17,879 Per Insert

Jacket Front Side

₹ 15,90,436 Per Insert

Jacket Back Side

₹ 5,56,653 Per Insert

Jacket Both Sides

₹ 19,08,523 Per Insert

Skybus

₹ 6,36,174 Per Insert (s)

Pointer Ads

₹ 28,530 Per Insert

Mathrubhumi Kochi Advertising

The name that translates itself as the motherland, Mathrubhumi is the second most widely read newspaper in the region. The readers consider it the best one in the business as it brings home news from all over the world to them every day. Advertising with them helps to place your brand creatively in the mind of its readers, increasing brand value and building awareness.

Mathrubhumi Kochi Edition was launched in 1962 and is a leading Malayalam newspaper owned by The Mathrubhumi Printing and Publishing Company Ltd. With 124K circulation, Mathrubhumi Kochi Advertising is a high-impact advertising option that will help target a wide range audience. Mathrubhumi Ads will be displayed along with the editorial content. Ranking 2nd in the city, Mathrubhumi Advertising will help showcase new products, services or seasonal offers. With approx. 349K readership, brands can target and engage a city-wide audience through cost-effective advertising.

The advantages of advertising in Mathrubhumi Kochi are: 

  •  Mathrubhumi is one of the most read newspapers in Kochi . Ads placed in Mathrubhumi would reach maximum newspaper readers.
  •  Mathrubhumi Kochi covers news and articles on various topics and hence by placing ads in Mathrubhumi Kochi , advertisers can reach out to the audience having various interests. 
  •  Mathrubhumi is one of the most trusted newspaper brands in Kochi . Advertising in Mathrubhumi Kochi will help advertisers build trust with their audience.

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Execution Details Related To Advertising In Mathrubhumi

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

Why opt for Mathrubhumi Kochi Advertising Agency?

Mathrubhumi Kochi Advertising Agencies would be the point of contact between the advertisers and the Mathrubhumi Kochi Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Mathrubhumi Kochi Advertising makes a good choice for the following reasons:

  •  On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Mathrubhumi Kochi directly charges its customers.
  •  For first time advertisers, taking care of small details involved in Mathrubhumi Kochi Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.

Why opt for Mathrubhumi Kochi Advertising Agency?

The Media Ant is one of the leading Mathrubhumi Kochi Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Mathrubhumi Kochi Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Mathrubhumi Kochi Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Mathrubhumi Kochi Ad contact number, or for more information on Mathrubhumi Kochi Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.


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