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Cable TV Advertisement
Cable TV Advertisement Cost
Ad Option | Rates | Place Ads |
|---|---|---|
Video Ad | ₹ 2 - ₹ 400 | Book Now |
Search and Scan Banner | ₹ 93,500 - ₹ 93,500 | Book Now |
Guide, Mon-Sun | ₹ 9,900 - ₹ 40,000 | Book Now |
L Band | ₹ 14 - ₹ 1,270 | Book Now |
Cable TV Advertisement
Cable TV Advertisement is advertising on television via TV channels that are present on the Cable Network. The network type is determined by the coverage of the television channels under the network or the mode of transmission.
Hence, targeting the network type in TV advertisements is beneficial for brands who would like to target an audience based on the location like national or international, or based on the type of connection they have, for example, local cable connection or DTH channels.
Cable TV Advertisement offers a variety of television channels and TV ad formats. What makes Cable TV Advertisement different from other network-based TV advertisements is the reach offered and also the type of television channels under its umbrella.
To know which are the television channels that offer Cable television ads, you can scroll up and check out the TV channel cards. You would find channels from different genres like entertainment, news, sports, and others under Cable TV advertisement. This would help brands reach their target audience with maximum effectiveness.
Cable TV Advertisement Price
Cable TV Advertisement Price depends on a number of factors:
- Channels under Cable: Cable TV ad rates would primarily depend on the channels covered under the network. These channels vary in a number of ways.
The biggest two contributors to Cable TV ads price would be the TV channel reach and the brand name. For example, Star Plus would charge a very high TV ad cost as compared to a local cable channel. - Coverage under Cable: The Cable Advertising Price also depends on the area that is being covered by the network. A national coverage would cost more than local coverage.
Cable TV Advertising Price
Cable TV Advertising Price is calculated on the basis of the following components:
- TV Channel Ad Rate Per Second: The advertising rates offered by different TV channels vary according to the reach and popularity of the channel and the programs. TV channel ad rate per second is the biggest factor in determining the Cable TV advertising price.
- TV Ad Duration: In the above section, we discussed the television ad rates per second. Hence, to calculate the advertising charges to place ads in a particular spot, we would need to know the duration of the TV commercial. This multiplication would give us TV ad cost per spot for the Cable.
- Number of Spots Per Day: Now that we have got the Cable TV ads price per spot, we just have to multiply it with the total number of spots per day.
- TV Advertising Time Band: Another factor that indirectly affects the Cable TV Advertising Price is the time band in which the brands want to advertise. The TV ad cost for the Prime Time band (the evening hours) is higher than the other time bands.
- TV Advertising Ad Format: All the above factors come into play in the case of television video ads. However, there are other popular TV advertising formats too like Aston band, L band, scroller ads, etc for which the Cable advertisement price would be calculated differently.
Cable TV Ads Price
Cable TV ads price would vary on basis of channels from INR 80 per second on the GTPL cable channel to INR 7000 per second for Star Plus, a national channel.
The Media Ant is the best Television Advertising Agency in India. You can check out our website for the best Cable TV ads price. Not only will we help you with getting the best ad rates but also would support you in planning, executing, monitoring, and reporting your campaign.
Frequently Asked Questions
What is the benefit of advertising on Cable TV?
Advertising on Cable TV would help the brands reach out to their audience in an effective way. This method of the targeting would ensure that the audience is filtered out on the basis of the location they are based and the mode of TV subscription they have.
How do you buy Cable TV advertising?
To buy Cable TV advertising, brands would need to contact and coordinate with each channel for rates and campaign execution or they can hire a Cable TV advertising agency to be hassle-free. The Media Ant combines the best of both worlds by letting brands access the rates and reach data for all the Cable TV channels on a single platform and also helps brands run end-to-end campaigns.
