Advertising in OTV

Advertising through OTV is an effective advertising method in the Television media type. Advertising in OTV will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through OTV is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. OTV is the leading Television Channel and is strongly recommended for all marketing campaigns.

You will get the rate for advertising in OTV in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in OTV is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on OTV will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for OTV varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in OTV and Super Prime Time in OTV is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

Media Agency can play a critical role if you are planning to advertise in OTV. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in OTV is right for your brand. The agency uses BARC data to decide the TG and OTV viewer profile matches. Once you have decided to go ahead with advertising in OTV, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in OTV. The last role of the TV ad buying agency is to ensure that the ad is played on OTV and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on OTV provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

The rate to advertise in OTV is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in OTV a critical part of any Television campaign. OTV advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. OTV has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in OTV at the lowest rate.

Ads in OTV are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on OTV are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

• Rates depend on the creative length, time band selected and duration of the campaign​​
• Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning
  

To advertise in OTV you can follow the following steps

1. Get rates for advertising in OTV on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. OTV offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

4. We will check the ad space availability on OTV and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on OTV

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on OTV.

• ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
• Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.
  

Click here to view the videos of campaigns executed in the past.

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!