Advertising in BIG TV

Advertising in BIG TV

10.4M

Monthly Cume Reach

Telugu

Language

About Advertising in BIG TV

Advertising through BIG TV is an effective advertising method in the Television media type. Advertising in BIG TV will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through BIG TV is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. BIG TV is the leading Television Channel and is strongly recommended for all marketing campaigns.

Key Insights

Metro Share (%)

9.8

Monthly AMA

10.8M

Categories

News

Top Choice

Popular
IXIGO TV Commercial
Cred TV Commercial

Video Ad

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor of 5. Click on "Add to Bag" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Base Rate

₹ 120 Per Second

Premium
L-Band
L-Band

L Band

L Band is one of the most preferred advertising medium in television advertising. L Shape ads helps to grab the attention of the viewers as it inevitably dominates the visual space on the screen
Base Rate

₹ 1,300 Per LBand

Premium

I-Band

I-Bands are I-shaped ads that appear on the screen during a particular program for duration of 10-seconds. Choose the number of I-Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.
Base Rate

₹ 12,000 Per I-Band

Other Ad Options

Laptop Branding

Base Rate

₹ 7,00,000 / Per Month

Logo Bug

Base Rate

₹ 6,00,000 / Per Month

Other Options

Base Rate

₹ 6,00,000 / Per Month

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Media Demographics & Analytics

User Reach & Demographics

Pan India Viewership Profile in %

Gender Distribution

Male

Female

50

50

Pan India Viewership Profile in %

Prime vs Non Prime

PT

NPT

76

24

Pan India Viewership Profile in %

Urban vs Rural

Urban

Rural

42

58

Pan India Viewership Profile

Age Distribution

in %


12 - 15

6

16 - 19

13

20 - 29

19

30 - 39

21

40 - 49

16

50+

24

Pan India Viewership Profile

NCCS Data

in %


High

18

Mid

29

Low

53

Viewership Profile

City Wise Distribution

in %


Hyderabad

9.28

Bangalore

0.47

Delhi

0.06

Viewership Profile

State Wise Distribution

in %


Andhra Pradesh / Telangana

97.95

Karnataka

1.21

Tamil Nadu / Pondicherry

0.14

Maharashtra / Goa

0.11


BIG TV Advertising Cost

Advertising Option

TMA Offer

Video Ad

₹ 110 Per Second

L Band

₹ 1,100 Per LBand

I-Band

₹ 11,000 Per I-Band

Laptop Branding

₹ 6,60,000 Per Month

Logo Bug

₹ 5,50,000 Per Month

Other Options

₹ 5,50,000 Per Month

About Advertising in BIG TV

You will get the rate for advertising in BIG TV in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in BIG TV is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on BIG TV will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for BIG TV varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in BIG TV and Super Prime Time in BIG TV is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

About Advertising in BIG TV

Advertising through BIG TV is an effective advertising method in the Television media type. Advertising in BIG TV will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through BIG TV is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. BIG TV is the leading Television Channel and is strongly recommended for all marketing campaigns.

About Advertising in BIG TV

Media Agency can play a critical role if you are planning to advertise in BIG TV. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in BIG TV is right for your brand. The agency uses BARC data to decide the TG and BIG TV viewer profile matches. Once you have decided to go ahead with advertising in BIG TV, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in BIG TV. The last role of the TV ad buying agency is to ensure that the ad is played on BIG TV and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on BIG TV provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

About Advertising in BIG TV

The rate to advertise in BIG TV is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in BIG TV a critical part of any Television campaign. BIG TV advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. BIG TV has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in BIG TV at the lowest rate.

About Advertising in BIG TV

Ads in BIG TV are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on BIG TV are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

About Advertising in BIG TV

  • Rates depend on the creative length, time band selected and duration of the campaign​​
  • Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning
Traditional airtime advertising is the most cost effective way to reach large audiences at a time when they are relaxed, receptive and enjoying some time watching their favorite programmes.BIG TV is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. BIG TV advertising unrivalled ability to create business profit, sales and numerous other positive effects were enjoyed by many new or returning brands to Television channels last year. However, for first-timers wanting to make the step up to Television channel advertising, it can seem a little daunting, which is why we’ve put together this section of the website to guide you through it all.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that BIG TV advertising jargon, and a whole lot more besides.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that BIG TV advertising jargon, and a whole lot more besides.Before launching into this toothsome section, let’s remind ourselves of some of the reasons why BIG TV Television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.