AIR FM Rainbow Advertising

AIR FM Rainbow advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for AIR FM Rainbow, and one that isn’t really exploited by many advertisers. Book AIR FM Rainbow ads online today.

AIR FM Rainbow Advertising will help advertisers to reach out to more than 36% of the population of the country. At present AIR Rainbow has 35 stations across the country. The programming of FM Rainbow includes Pop music, Film songs, Classical & Devotional music, News Headlines, informal chat shows, phone-in programmes etc. AIR FM Rainbow commands an impressive listening and holds its own among private FM Channels. Air Rainbow is one of the best station for advertisers for extensive reach.

About All India Radio Advertising

Advertiser can place their ads in the national public radio broadcaster of India and one of the largest radio networks in the world in terms of the number of languages of broadcast, the spectrum of socio-economic and cultural diversity it serves.

By Advertising in All India Radio advertisers can spread their brand message in 419 stations located across the country, reaching nearly 92% of the country’s area and 99.19 % of the total population.

Other Top Radio Stations to Advertise in

• Radio Mirchi Advertising
• Red FM Advertising
• Big FM Advertising
• Radio One Advertising
• Radio Fever Advertising
• Radio City Advertising
• Radio Indigo Advertising
• Hit FM Advertising
• Chennai Live FM Advertising

About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency we offer the best AIR FM Rainbow Rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing adverts

AIR FM Rainbow Advertising Options

Radio Commercials: Free Commercial Time also know as FCT is made available by AIR FM Rainbow. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and AIR FM Rainbow Advertising rates are further classified on the following basis:

Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. AIR FM Rainbow Advertising rates here are usually higher than the other slots.

Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. AIR FM Rainbow Advertising cost is usually the lowest.

RODP (Mixed Time): Ads gets placed in equal slots between

 morning peak, evening peak and non peak. AIR FM Rainbow Advertising rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Pricing Details of AIR FM Rainbow Advertising

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 15% on discounted rates as a service tax while buying ad spots.

Other details of AIR FM Rainbow Advertising

Planning Assistance: Our experts can help brands looking to advertise by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final AIR FM Rainbow Advertising rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads.

Ad Slots Details of AIR FM Rainbow

How to give Advertisement in AIR FM Rainbow

Brands looking to advertise can log on to our website and book ads online or they can contact us at help@themediaant.com to know more.

How to Advertise in AIR FM Rainbow

Advertisers in generally run their advertisements in clusters or sets, scattered throughout the broadcasting hour. The first or second commercial to air during a commercial break has higher recall than those airing later in the set.

AIR FM Rainbow Advertising Rates for 2025

Advertising rates will vary depending on time of year, time of day, how well the station is doing in the particular geography a brand is trying to reach. The busier the time of year for radio station, the more a brand can expect to spend on Advertising.

Advertising rates also depend on the length of spot the brand selects to run. Although ten second spots are the most common, the station also sells advertising airtime in sixty, thirty and fifteen second intervals

How much does it cost to advertise on AIR FM Rainbow

Advertising in a 10 second spot can be as little Rs. 200 or as much as Rs. 1500, depending on their audience size, location and the time of day the ad runs. The majority of advertising spots cost in the Rs. 200 – Rs. 2000 range.

Advantages of AIR FM Rainbow Advertising

Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.

Other advantages are mentioned below:

.• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.
• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.

Radio Ad Examples:

• Handcrafted Products
• Educational Consultancy Services
• Fashion Designing Institute
• Educational Institute