Radio Advertising Cost in Chennai
Ad Option | Rates | Place Ads |
|---|---|---|
Jingle | ₹ 21 - ₹ 83 | Book Now |
Radio Advertising Agency in Chennai
The Media Ant is a leading Radio advertising agency in Chennai. Having served multiple clients across Chennai, we guarantee the best rates for FM advertising. Our data-led planning for the Radio campaign ensures that we pick the best radio stations in Chennai and at the optimal cost. Contact us either through email or phone for your Radio campaign in Chennai.
There are various ways to place ads on the FM stations of Chennai. The conventional method of placing an ad in FM stations of Chennai is to contact a local radio advertising agency. After you have contacted the ad agency and shared your requirement, the radio ad agency would share a radio plan, negotiate the rate for placing ads in Chennai FM on your behalf, buy the ad spots and monitor them. The Media Ant is one of the best radio ad agencies in Chennai and can help you in planning your Radio ad campaign. You can reach out to us for a custom plan and avail the best rates for your Radio campaign in Chennai.
Radio Advertising Types in Chennai
1) Jingle Ads: These ads are the most popular ad format for FM stations in Chennai. Pre-recorded jingles are played during the ad breaks. The ad length is between 10 seconds to 60 seconds. Longer than 60-sec jingles can also be played but are rare as the cost of ad increases proportionately with the ad length. Use this ad format in Chennai for high reach and high-frequency campaign.
3) RJ Mentions: This is the ad format where an RJ from the FM station of Chennai talks about your product or service. This ad format may be expensive but manages to cut the clutter and is presented as part of the content. It is important to remember that people tune into any FM station in Chennai to listen to both the music as well as RJs talking. There is high allegiance to popular RJ of FM stations.
4) Studio Shift: This refers to broadcasting from the clients' location. This is used mainly for high impact launches in Chennai where the RJ sets up his or her studio at the advertiser’s premises and broadcasts from there. This is a high impact ad type but expensive at the same time.
6) Road Block: In this format, all ad spots including jingles and RJ mentions are blocked for the given advertiser. During the selected time band, all ads on the given FM station of Chennai will only play ads of a given brand. This is a high impact clutter-free format and used by brands in cluttered categories like real estate to break the clutter.
Radio Advertising Rates in Chennai
Get Radio Advertising Rate in Chennai for all FM stations that operate here. FM Ad Rate in Chennai or in any other city varies for different stations. The Ad rates for FM channels in Chennai
are dependent upon the kind of audience as well as the reach of a station. Ad rates are typically directly correlated to the popularity of the FM station.
The cost of Radio advertising in Chennai is higher for more popular stations and lower for stations that are not much popular. Similarly, FM stations catering to a niche audience might charge a premium to the advertisers, such as FM station playing English music in Chennai might have a lower reach but since it caters to a niche audience, it may charge a premium for advertising on the FM station.
Radio advertising costs in Chennai also change with the type of media opted for. There are various ad format options available to advertise. Along with the rate of Jingle advertising in FM stations of
Chennai, The Media Ant website also provides rates for other innovative ad types like RJ Mention, Sponsorship tag, Studio shift, Interviews, and other custom ad types.
Prime Time ad rate and Non-Prime Time ad rate for FM stations in Chennai also differ. Prime Time ad rate is the rate applicable when you choose to place your ad only during the prime time, i.e., from 7 am to 12 noon and 5 pm to 10 pm. The time band might vary slightly for few FM stations but broadly these are the accepted prime time and nonprime definition.
List of Radio Advertising Agency in India