Ground activity can be done at the event location. The composite branding for Brand's includes on-ground elements such as the integration of the Brand's logo into the Festival ILU, a logo loop on the main stage LED before the concert, logo presence at the entry gate, AV on the main stage LED before the concert, exclusive branding in the concert arena, VIP box branding, logo presence on the main stage side panels, and stall space at the venue.