Hoarding Advertising in Chennai

Hoarding Advertising in Chennai

Hoarding Advertising in Chennai is emerging as one of the most dynamic segments of Outdoor Advertising in India, rapidly growing and trailing only behind digital media. Since 2014, the Out-of-Home (OOH) industry has seen a robust compound annual growth rate (CAGR) of 12%. In Chennai, ad spending in Outdoor Advertising is anticipated to increase by 15% this year alone. Industries such as retail, telecom, real estate, government, and political parties are leading the way, investing heavily in this effective medium.

In recent years, several start-ups have also recognized the immense potential of Outdoor Advertising in Chennai, aiming to leverage its expanding influence. Within this sector, hoarding advertising stands out as the most dominant format. The sheer size and visibility of billboards, coupled with vibrant imagery, make them a powerful tool for conveying brand messages to a broad audience. Hoarding Advertising in Chennai not only enhances the perception of a premium brand but also significantly boosts brand recall among consumers.

Types of Hoarding Advertising in Chennai

Hoarding Advertising in Chennai has become one of the most often used media by the advertisers. Hoardings in Chennai is effective as the average time spent by people on the road is increasing every day. Hoarding advertising, also known as billboard advertising, comes in various types based on their location, size, and purpose. Here are some common types:

1. Static Billboards: Traditional fixed billboards displaying a single advertisement for an extended period.
2. Digital Billboards: Electronic displays that can show multiple advertisements in rotation, often incorporating dynamic and animated content.
3. Mobile Billboards: Advertisements displayed on vehicles, such as trucks, buses, or cars, that move around to reach different audiences.
4. 3D Billboards: Billboards featuring three-dimensional elements to create a more engaging and eye-catching effect.
5. Interactive Billboards: Digital billboards that allow for interaction with the audience through touch screens or other interactive elements.
6. Transit Billboards: Ads placed on transportation hubs like bus stops, train stations, and airports.
7. Point-of-Sale (POS) Billboards: Billboards located near retail stores to attract immediate consumer attention.
8. Roof Billboards: Large ads placed on the roofs of buildings, visible from high-rise structures or aircraft.
9. Poster Billboards: Smaller billboards, often used for short-term advertising campaigns, typically found in urban areas.
10. Wallscapes: Large advertisements displayed on the sides of buildings, often covering multiple stories.

Why Opt for Hoardings in Chennai?

Hoarding Advertising is one of the most popular advertising options in Chennai due to the following reasons.

• Owing to slow-moving traffic in Chennai. This gives a lot of time and opportunity to the advertisers to draw commuters’ attention through advertisements on hoardings.
• Advertising on hoardings in specific areas can also help in hyperlocal targeting.
• Bus shelters and hoarding advertising in Chennai can be customized with innovative creative, making them stand out.
• Unlike other advertising media, hoarding advertising cannot be switched off, changed, skipped or blocked.

Billboard Advertising Cost in Chennai

Hoarding advertising prices in Chennai are variable across media options and geographies. Hoarding Advertising Cost varies according to multiple factors. Some of them are:

• Location: Prime locations with high visibility and traffic command higher rates.
• Size of the Hoarding: Larger hoardings are more expensive than smaller ones.
• Duration: The length of time the hoarding is displayed affects the cost.
• Visibility: Hoardings in unobstructed, well-lit areas are priced higher.
• Audience Reach: Areas with a higher potential audience can demand higher rates.
• Type of Hoarding: Digital hoardings tend to be more expensive than static ones.
• Season: Rates can vary depending on the time of year, with peak seasons being more costly.
• Demand: Higher demand for advertising space can drive up prices.
• Competition: Areas with less competition for ad space might offer lower rates.
• Additional Features: Special features like illumination or motion can increase rates.

The Media Ant - Hoarding Advertising Agency in Chennai

The Media Ant is one of India’s leading outdoor advertising agencies with a presence in top cities like Mumbai, Delhi, and Bangalore. As a premier hoarding advertising agency in Chennai, we help advertisers plan, buy, execute, and monitor their hoarding ad campaigns. Our in-house performance team ensures your hoarding advertising campaigns are optimized for the best results, including engagement measurement for relevant campaigns.

As a top billboard advertising agency in Chennai, The Media Ant guarantees the best advertising rates and flawless campaign execution. Our online monitoring dashboard allows you to check the best rates and monitor your hoarding ad campaigns from your phone. Use our outdoor advertising planning tool to find the best rates for hoardings across India. 

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FAQs Related to Hoarding Advertising in Chennai

1. How much does a Hoarding Cost in Chennai? 

Hoarding advertising cost in Chennai varies depending on several factors such as the size and location of the hoarding and the kind of media option chosen by the advertiser. The average cost of advertising on hoardings depends on parameters like the locality, size of the billboard, and whether it is lit or non-lit. The rates for hoardings typically start from a few thousand rupees per month in rural areas and can go up to lakhs per month for a large display hoarding in high-traffic areas.

2. How effective is Hoarding Advertising in Chennai?

Hoarding advertising is a very successful kind of outdoor advertising that can be tailored to fit specific company needs. The effectiveness of hoarding advertising in Chennai can be measured using sales data and impressions, and it is regarded as one of the most successful branding strategies due to its 24-hour print and digital media options, uncontrolled and participatory approach, and unrivalled cost-effectiveness when compared to other advertising mediums. Furthermore, unlike print or internet advertisements, hoarding advertisements have durability since they remain in place for a longer period of time.

3. How do I get ads on Hoarding in Chennai?

• Determine the location and size of the hoarding on which you wish to put your advertisement. This is dependent on your intended audience and budget.


• Contact The Media Ant to assist you in booking the hoarding space. 


• Provide us with your ad artwork in the necessary format and dimensions. You may engage a graphic designer to produce an eye-catching and compelling advertisement that successfully expresses your message.


• Negotiate the cost and details of the hoarding advertising contract. The price of hoarding advertising in Chennai varies according to the location, size, length, and type of display.


• The Media Ant will put your ad on the hoarding after the deal is finalised and money is received. Metrics including reach, engagement, and conversions can be used to measure the efficacy of your ad.

Overall, hoarding advertising is an effective way to reach a large audience and create brand awareness. Make sure to plan your hoarding ads strategically and creatively to get the best results.

4. What is Hoarding in Advertising in Chennai?

Hoarding advertising consists of showing advertisements on big billboards or hoardings in public locations such as roadsides, highways, and commercial areas. Hoarding advertising is a highly visible and long-lasting tool for firms to reach a large audience. In Chennai, the cost of hoarding advertising varies based on criteria like location and size, but it is considered a cost-effective type of outdoor advertising when compared to other mediums.