Advertising in Railway Enquiry Advertising

Advertising in Railway Enquiry Advertising

1.5 Million

Total Reach

Others

Categories

About Advertising in Railway Enquiry Advertising

It triggers the consumer when he is soliciting information, through his most comfortable device “PHONE” either thru Voice plus SMSZero Ad avoidanceNon Intrusive – works purely on “PULL” and not on “PUSH”Non Duplicated consumersAdvertisement will be heard Technology Enabled – Interactive mediumIdeal Reminder MediumA medium which will deliver each time, every time139 – Category “A” Service, Top of the mind recall

Key Insights

Top Choice

Popular

Jingle

A 10 sec or 15 sec ad can be played when the customer calls for the railway inquiry( 139). If customer enquirs for general information, train route, pnr status, fare etc then 10 sec ad will be played and if the call goes to customer care then 15 sec ad will be played. Brand will get maximum 30 minutes slots per day for 30 days. Approximately 55,000 calls are received in a day.Region and language can be targeted ( Kindly check data section for Othe details ).
Base Rate

₹ 9,10,000 Per Slot Per Month

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The Media Ant

Railway Enquiry Advertising Advertising Cost

Advertising Option

TMA Offer

Jingle

₹ 7,00,000 Per Slot Per Month

About Railway Enquiry Advertising

One can advertise their brand to lakhs of customers 24 x 7 on DIAL 139, the only National Railway Enquiry service number. 18 Million Passenger travel everyday, 15 lakh PNR’s issued everyday, 7.23 billion passengers carried every year and Around 8462 stations. These astonishing figures make the Indian Railways one of the largest and busiest rail networks in the world, & makes managing their information services.

About Railway Enquiry Advertising

  • It triggers the consumer when he is soliciting information, through his most comfortable device “PHONE” either thru Voice plus SMS
  • Zero Ad avoidance
  • Non Intrusive – works purely on “PULL” and not on “PUSH”
  • Non Duplicated consumers
  • Advertisement will be heard 
  • Technology Enabled – Interactive medium
  • Ideal Reminder Medium
  • A medium which will deliver each time, every time
  • 139 – Category “A” Service, Top of the mind recall

Facts and Figures

Click here to check detailed information on why people call 139

Click here to check region wise time band analysis

Click here to check language contribution

Facts and Figures

Region: Circle and state level

Language: 11 languages (Hindi, English, Gujarati, Marathi, Assamese, Oriya, Bengali, Tamil, Telugu, Kannada and Malayalam)

Execution Process

Step 1: Select Variables: Media Option, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Execution Process

VariablesSample Variable Selections
Media OptionJingle
Number of Months1/2/3
Campaign Duration1 Month/ 2 Months/ 3 Months
Campaign Start Date1st Jan/ 15th Feb/ 20th March

Execution Process

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Execution Process

Report will be shared within 5 days of execution