Advertising in Gas Bills - Delhi

Advertise in Delhi's Gas Bills through The Media Ant. Get all details and best rates for Delhi's Gas Bills Branding in Media Options and Pricing Tab. Through Gas Bills Advertising you can reach individuals across Delhi who subscribe to LPG cylinders. Gas bills are infamous for being the items of mail that consumers are most likely to dread, but they may present an opportunity for savvy brand marketers to place targeted messages and reach consumers with personalized offers.

Guaranteed delivery to the household (POD is provided)
Reach - gas bills gives advertisers a reach of 9 crore households across the country
Non-cluttered space - only one advertiser on the front side
Micro targeting possible - you can target a part of the city by pin code
High shelf life - these bills usually are on the table of the household and viewed by most of the members of the family
Research on Gas Bill Advertising
AC Nielsen conducted a research for a telecom client who advertised on these gas bills. The top line findings are as follows:
In 61% of the households one person sees the bill
In 33% of the households 2 people see the bill
In 5% of the households 3 people see the bill
People have involvement with the bill at 4 stages: collecting the bill, checking details, giving money to the servant/family members for payment and while making the payment to the delivery boy (90%+ involvement)
20% of the respondents recall an ad on the gas bill (spontaneous)
62% of the respondents recall an ad on the bill (spontaneous + aided)
Of the 62% who recall the ad, 83% remember the name of the advertiser
Color and front page advertising seems to have a better recall
Higher purchase intent after seeing the advertiser's ad
19% of the respondents took an action after seeing the ad
AC Nielsen conducted a similar research for a soap brand who advertised on these bills. The cities for the activity and research were Hyderabad and Vizag. The findings are:
Over 90% of the respondents recalled the brand (spontaneous)
Total recall of brand was 98% (spontaneous + aided)
The key message of 5 off was well remembered
The activity generated a high future purchase intent of over 80%

Step 1: Select Variables: Media Option, Number Of Units, Campaign Duration and Start date

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment

Once the campaign is live, the execution pictures will be shared within 2 working days.

We are India’s first Delhi Gas Bills ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Delhi Gas  Bills Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in Delhi Gas Bills.

Gas bills are one of the most common physical bills that can be found in any household. Most of the households in a city depends on LPG cylinders for cooking purposes and on an average consumes close to 1 cylinder per month. On ordering a new cylinder, they receive the gas bill. Gas bills offered by most popular companies like IOCL and HPCL also offer space to advertisers to promote their brand or distribute their product samples. This is popularly known as advertising in gas bill or gas bill branding.

Gas bill branding is one of the most popular advertising options in Delhi. Advertising on Gas bills is a good opportunity for advertisers who -

• Want to reach out to the households 
• Looking for a clutter-free environment to advertise
• Want to associate with a trusted brand (IOCL and HPCL)
• Higher chances of the same bill being viewed multiple number of times by multiple number of people.
  

The Media Ant offers the best Delhi gas bills advertising rates. To know the gas bill advertising rates in Delhi , kindly refer to the tab “Media Options & Pricing”. The advertiser would have to order for the entire month of bills, approx number for which is provided under Facts & Figures. Delhi Gas bills advertising rates would also depend on the gas bill advertising option selected. There are two types of advertising that can be done on gas bills in Delhi - bill advertising as well as product sampling.

Delhi is one of the most popular cities of India. It is a popular destination among companies and institutions due to it’s infrastructure and employment opportunities. There are a number of popular residential areas in the cities having high-income households. Advertising in gas bills in Delhi is one of the most popular media to reach out to lakhs of houshold within the city in a cost-efficient and effective way.

Click here to view the sample letter. 

Once the campaign is live, the execution pictures will be shared within 2 working days.

In case you need any help with planning, please write to help@TheMediaAnt.com.

Area wise details will be shared on client request and within 3 working days.