About Eenadu newspaper Advertising in India
Planning to start Newspaper advertising in Eenadu? Looking for rates to advertise in Eenadu? Wondering which is the best advertising option for your business?
We can guide you how to use newspaper advertising efficiently and cost effectively.
When to use Eenadu newspaper Advertising?
Eenadu is an Indian Telugu-language daily newspaper which is the largest circulated Telugu newspaper in Andhra Pradesh and in Telangana, India. Eenadu is a very targeted advertising option which provide great results for city specific consumers. According to the Indian Readership Survey (IRS) 2012, Eenadu ranks at number six among the Indian language dailies with a total readership (TR) of 5,906,000.
Various editions of Eenadu exist throughout the Telugu-language speaking Indian states of Andhra Pradesh and Telangana, as well as in cities such as Chennai, Bengaluru, Mumbai and New Delhi.
Advertising Options for Eenadu Advertising
Eenadu Advertisements can be of one of the following categories :
1. Classified Ad
2. Classified Display Ad
3. Display Ad
Classified Text Ads: Also known as run-on line ads, these advertisements consist of simple running text and are charged based on the number of lines or words used in the ad content. These ads, otherwise plain, can be made more appealing through our online enhancements like colored backgrounds, ticks, screen borders etc.
Classified Display Ads: The classified display ads in Eenadu are more elaborate and eye-catching than classified text ads. These will cost you a little higher on the price scale.The plus point is that you can avail the option of uploading vibrant pictures along with the ad text. Such ads are charged according to per sq.cm of an area taken up by the advertisement. Costs may vary depending on the choice between black and white or color.
Rates of Eenadu Newspaper Advertising
Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your ads. When it comes to working with the publication, you'll have a different sales representative from each newspaper who will not only quote you prices and deadlines but will also help you design your ad.
Like any other media, the rates of advertisements in Eenadu are different for every categories and it varies from geography to geography, which means the cost are low in the small cities as compared to that of the larger metro cities. Eenadu has editions in Bhopal, Chandigarh, Delhi, Gurgaon, Indore, Kolkata, Lucknow, Mumbai, Patna, Punjab, Ranchi, etc. And the Advertisement tariff is also dependent on the ad format So, the Advertisement in a smaller town can cost you more than the one for the metro cities depending on the ad format .
Classified Advertisement Rates are calculated for the number of lines / Words used. Classified Ads appear in a particular format under Classified Section of the newspaper. They are published in line format with some enhancement options available by paying some extra charge. There is a constraint to the number of words or lines to be used in classified advertisements and at The Media Ant, we help you optimize your ad copy in minimum number of lines and words and deliver better results. This is the cost effective form of advertising in the newspaper. In this section mostly Property, Rental, Recruitment, Name Change, Personal Notice and Service category advertisements are released by the advertisers.
Classified Display Advertisement Rates are charged per square cm of the area used for the advertisement. There is a constraint to the size of your creative in Classified Display Ads, you can customize your ad design by using Logo, Image, Different Fonts and Color to enhance your advertisement. And as an advertiser, you should try to catch the consumer's attention with an optimum size which is within the size limitations. At The Media Ant, we help you optimize your ad copy and size which will deliver best results. Classified Display Ads appears on specific page or supplement of the newspaper.
Display Advertisement Rates are also calculated in a similar fashion to Classified Display Advertisements , i.e based on square cm of the ad area used. The tariff for Display Ads is notably higher than the others as multiple columns are required to print this advertisement. For Display Advertisements there is no constraint on the size of the advertisement copy. You can choose Full Page, Half Page, Quarter Page or any other size of Ad. As an advertiser, here you can choose the Page and Position of the ad also according to your business need. You can publish your ad on Front Page, Back Page, Page 3, Jacket Ad, Skybus Ad or a pointer Ad in the Newspaper. Most of the Brand commercials are in this form only. The Media Ant has done Display advertisements with most number of clients in the past years.
Procedure for planning a Newspaper Ad campaign:
Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget.
Compose Ad: Compose your Ad with the help of our samples or seek expert advice from our team. Use enhancements for higher visibility.
Select Date & Make Payment: Select the release date(s) and after that preview the booking details. Once finalized, proceed to make payment by any online/offline modes to confirm your booking.
Planning assistance to advertise in Eenadu Newspaper
1. Can The Media Ant help me make the plan?
Yes. We offer free newspaper planning.
2. How should I select the newspapers?
Use the filters on left hand side to get a list of relevant newspapers for yourself. The filters available are Publications, and Language
You can also use the Geography search bar to look for newspapers that are circulated only in specific areas.
Once you have a list of newspapers that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant.
3. What are the possible innovations in newspaper advertising?
Apart from the regular print advertisements , some examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.
4. Are there options outside of print advertising available in newspapers?
Yes. Many newspapers also offer advertising on their website where you can put in the ads according to the content of the page and the geography you are targeting.
What execution steps are involved in advertising in newspapers
1. Once I have finalized the plan what is the next step?
Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Newspapers and the edition to Help@TheMediaAnt.com
2. How do I pay?
You can pay either online, cheque or bank transfer.
3. What proof do I get once the activity is complete?
After the advertisement has been printed, a soft & a physical copy of the newspaper along with the invoice will be sent to you.
4. Will The Media Ant help me make the ad/creative?
We help in making ads for advertising in newspapers. The rate for this service is dependent on the requirement and the cost in not included in the price list.
