Business Standard Advertising

About Business Standard newspaper Advertising in India

Planning to start Newspaper advertising in Business Standard ? Looking for rates to advertise in Business Standard ? Wondering which is the best advertising option for your business?

Business Standard, a leading English daily in India, offers advertising opportunities for businesses seeking to reach an engaged audience interested in finance and industry news. With options like Classified and Display Ads, advertisers can tailor their campaigns based on budget and objectives. Rates vary based on factors such as ad size and placement, providing flexibility for different advertising needs. Overall, advertising in Business Standard allows businesses to effectively connect with a targeted audience across the country.

Why to advertise in Business Standard Newspaper?

Business Standard is the preferred choice of serious business readers and thus is a very effective advertising medium for advertisers looking for quality leads. It gives most advertisers the reach as well the right context for their advertisements. The newspaper is published from 12 centres - Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi and Bhubaneswar.

A Hindi Business Standard is published from eight centres across northern India: Mumbai, Delhi, Kolkata, Patna, Lucknow, Bhopal, Chandigarh and Raipur. Its content can be accessed at bshindi.com.

The newspaper believes in free, fair and independent journalism. The journalism practised by Business Standard lays equal stress on quality, credibility and accuracy.

With an average page-count of 20 every day (Monday through Saturday), readers get indepth coverage of the corporate sector, banking and finance, markets and business, apart from the most influential group of editorial writers and columnists. Special focus sections in the newspaper include bi-weekly sections on Personal Business (on money, saving, spending and investing), and the tri-weekly Creative Business (which deals with businesses like media, entertainment, and non-traditional services).

Business Standard also offers two weekly supplements along with the newspaper

Management and Marketing - The Strategist on Monday's

BS Weekend - Leisure, lifestyle, Enterprise, Books etc on Saturday's

Widely seen as a CEO's newspaper, Business Standard is widely read by corporate executives and professionals from a wide spectrum of industries and business functions. The brand has a huge and loyal patronage amongst readers for its sharp, unbiased and credible reportage and serious, incisive and insightful analyses. All these qualities make Business Standard a lucrative option for advertisers across India.

Why Advertise through The Media Ant?

We are India’s first Newspaper advertising agency that provides discounted cost without asking any question or forcing you to sign up. As a leading Newspaper Advertising agency in Kolkata, we offer the best advertising cost to our clients. Explore Business Standard - Kolkata Edition Newspaper Advertising cost here on The Media Ant.Contact us for the best advertising rate for Newspaper ads. You can download the best rates for Newspaper advertising directly from the website. In case you want to contact us for Newspaper advertising rates, you can either send an email or call us at the phone number listed on the site.

Advertising Options in Business Standard Newspaper

Classified Text: The first option of advertising is in the form of Text ads in the classified section. These are printed on Business Standard’s classified pages in run on words format. Some newspaper advertisers also prefer adding enhancements like screen, tick, color for extra visibility. These classified advertisements are popularly booked for Sunday matrimonials, property, real estate, change of name, lost & found, astrology categories.

Classified Display: The second advertising option is Display advertisements. These Ads enable usage of pictures and logos and allow customized font sizes according to your brand signage. Display Ads can be booked both in Business Standard for color and Black & White. The display advertisements are a little more expensive than the classified ads. You can refer our cards for the exact rates. The width of this Advertisement is fixed at a maximum of 1 column. Ideally suited for Recruitment, Business, Obituary, Education, Tenders, Public Notice advertisers.

Business Standard Newspaper Advertising Rates

Advertising rates in Business Standard vary by category and location, with lower costs in smaller cities compared to metros like Bhopal, Delhi, Mumbai, etc. There are three main types of ads:

Classified Ads: Priced per line/word, suitable for property, rental, recruitment, and service ads.

Classified Display Ads: Charged per square cm, allowing customization with logos and images, appearing in specific sections.

Display Ads: Also per square cm, offering flexibility in size and placement, including options like full page, half page, etc. Rates are higher due to multiple columns required.

Contact us for detailed pricing tailored to your needs.

 Procedure for Planning a campaign in Business Standard Newspaper

To book your classified advertisement in Business Standard, take the following steps:

Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget.

Compose Ad: Compose your Ad with the help of our samples or seek expert advice from our team. Use enhancements for higher visibility. The Media Ant can help you with the creative designing also at minimal rates.

Select Date & Make Payment: Select the release date(s) and after that preview the booking details. Once finalized, proceed to make payment by any online/offline modes to confirm your booking.

Planning Assistance to Advertise in Business Standard

1. Can The Media Ant help me make the plan?

Yes. We offer free newspaper planning.

2. How should I select the newspapers?

Use the filters on the left hand side to get a list of relevant magazines for yourself. The filters available are Publications, and Language

You can also use the Geography search bar to look for magazines that are circulated only in specific areas.

Once you have a list of newspapers that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant.

3. What are the possible innovations in newspaper advertising?

Apart from the regular print advertisements , some examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.

4. Are there options outside of print advertising available in newspapers?

Yes. Many newspapers also offer advertising on their website where you can put in the ads according to the content of the page and the geography you are targeting.

What execution steps are involved in advertising in magazines?

1. Once I have finalized the plan what is the next step?

Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Newspapers and the edition to Help@TheMediaAnt.com

2. How do I pay?

You can pay either online, cheque or bank transfer.

3. What proof do I get once the activity is complete?

After the advertisement has been printed, a soft & a physical copy of the newspaper along with the invoice will be sent to you.

4. Will The Media Ant help me make the ad/creative?

We help in making ads for advertising in magazines. The rate for this service is dependent on the requirement and the cost is not included in the price list.