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Times Of India, Education Times, Mumbai, English

Advertising in Times Of India, Education Times, Mumbai, English Newspaper

Advertising in Times Of India, Education Times, Mumbai, English Newspaper

750K

Circulation

Monday

Print Day

About Advertising in Times Of India, Education Times, Mumbai, English Newspaper

The advantages of advertising in Times Of India Mumbai are:  Times Of India is one of the most read newspapers in Mumbai . Ads placed in Times Of India would reach maximum newspaper readers. Times Of India Mumbai covers news and articles on various topics and hence by placing ads in Times Of India Mumbai , advertisers can reach out to the audience having various interests.  Times Of India is one of the most trusted newspaper brands in Mumbai . Advertising in Times Of India Mumbai will help advertisers build trust with their audience.

Key Insights

Language

English

NewsPaper Type

Supplement

Area covered

Mumbai

Categories

Education

Top Choice

Popular

Custom Sized Ads

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
Base Rate

₹ 1,715 Per Sq Cm

Popular

Quarter Page

Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 180sq. cm for ad space.
Base Rate

₹ 6,86,000 Per Insert

Popular

Half Page

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 408sq. cm of ad space. Compared to Quarter Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Base Rate

₹ 14,14,875 Per Insert

Premium

Full Page

Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 804sq. cm.
Base Rate

₹ 29,42,940 Per Insert

Premium

Jacket Front Side

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1551sq. cm space, excluding the Masthead/Title Head.
Base Rate

₹ 47,10,420 Per Insert

Premium

Jacket Back Side

Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 804 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Base Rate

₹ 47,10,420 Per Insert

Premium

Jacket Both Sides

Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.
Base Rate

₹ 94,81,230 Per Insert

Other Ad Options

Skybus
Base Rate

₹ 18,84,168 / Per Insert

Pointer Ads
Base Rate

₹ 1,09,800 / Per Insert

Advertorial
Base Rate

₹ 3,430 / Per Sq Cm

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The Media Ant

Times Of India, Education Times, Mumbai, English Advertising Cost

Advertising Option

TMA Offer

Custom Sized Ads

₹ 1,544 Per Sq Cm

Quarter Page

₹ 2,75,000 Per Insert

Half Page

₹ 5,10,469 Per Insert

Full Page

₹ 9,55,598 Per Insert

Jacket Front Side

₹ 14,33,396 Per Insert

Jacket Back Side

₹ 5,01,689 Per Insert

Jacket Both Sides

₹ 17,20,076 Per Insert

Skybus

₹ 5,73,359 Per Insert

Pointer Ads

₹ 49,410 Per Insert

Advertorial

₹ 3,259 Per Sq Cm

About Advertising In Times Of India

Times Of India Mumbai with a circulation of around 750000 is one of the most popular  English newspapers in Mumbai . Times Of India Mumbai covers news in the  Education category. Times Of India Mumbai offers one of the best newspaper advertising rates in Mumbai and hence is preferred for newspaper advertising by brands across industries.

About Advertising In Times Of India

The advantages of advertising in Times Of India Mumbai are: 

  •  Times Of India is one of the most read newspapers in Mumbai . Ads placed in Times Of India would reach maximum newspaper readers.
  •  Times Of India Mumbai covers news and articles on various topics and hence by placing ads in Times Of India Mumbai , advertisers can reach out to the audience having various interests. 
  •  Times Of India is one of the most trusted newspaper brands in Mumbai . Advertising in Times Of India Mumbai will help advertisers build trust with their audience.

About Advertising In Times Of India

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Execution Details Related To Advertising In Times Of India

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

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