<p>The Hindu is an English Language daily newspaper owned by The Hindu Group, which originally started daily publication in 1889. With <strong>approximately 285K daily circulation</strong>, <strong>Advertising in The Hindu </strong>newspaper will help companies build awareness among the readers. Considered the <strong>2nd largest circulated English newspaper in Karnataka</strong>, The Hindu holds a certain standard among its readers.</p><p>With an <strong>average readership of 201K</strong>, <strong>The Hindu Advertising</strong> will target a varied demographic and will help companies build their brand image. Some ad options available for <strong>The Hindu Karnataka Advertisement</strong> are Full Page, Half Page, Quarter Page, and more. <strong>Place Your The Hindu Advertisement Now!</strong></p>

Kannada

Others

Mother Tongue

Readership Profile

Popular Supplements

Digital option to advertise: The Hindu Website

Creative Specification

Horizontal Half page:

Vertical Half Page:

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 823 sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.

Half Page

Insert

Page no

The Hindu, Karnataka, English

<h1><strong>The Hindu Karnataka Advertising</strong></h1>

<p>The advantages of advertising in The Hindu  Karnataka are: </p><ul><li> The Hindu is one of the most read newspapers in  Karnataka . Ads placed in The Hindu would reach maximum newspaper readers.</li><li> The Hindu  Karnataka covers news and articles on various topics and hence by placing ads in The Hindu  Karnataka , advertisers can reach out to the audience having various interests. </li><li> The Hindu is one of the most trusted newspaper brands in  Karnataka . Advertising in The Hindu  Karnataka  will help advertisers build trust with their audience.</li></ul>

<p>There are the following 2 important factors :</p><div><b>Factor 1:</b> Newspaper Ad Sizes</div><div><b><br/></b></div><div><b>Factor 2:</b> Newspaper Ad Rates</div><div><b><br/></b></div><div><b>Detailing of Factor 1:</b></div><div><br/></div><div>Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-</div><div><br/></div><div>i) Fixed-size newspaper advertisement</div><div><br/></div><div>ii) Custom/variable size newspaper advertisement</div><div><b><br/></b></div><div><b>Fixed-size Newspaper Advertisements:</b></div><div><br/></div><div>Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:</div><div><b><u><br/></u></b></div><div><b><u>a.Full Page Newspaper Advertisement (32.9 cm X 52 cm):</u></b> Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.</div><div><u><b><br/></b></u></div><div><u><b>b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm):</b></u> Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.</div><div><u><b><br/></b></u></div><div><u><b>c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm):</b></u> Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.</div><div><u><b><br/></b></u></div><div><u><b>d.Quarter Page Newspaper Advertisement (16 cm X 25 cm):</b></u> A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.</div><div><u><b><br/></b></u></div><div><u><b>e. Skybus Newspaper Advertisement (32.9 cm X 5 cm):</b></u> Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.</div><div><b><u><br/></u></b></div><div><b><u>f. Pointer Newspaper Advertisement (4 cm X 5 cm): </u></b>Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.</div><div><b><u><br/></u></b></div><div><b><u>g. Jacket Newspaper Advertisement: </u></b>Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.<br/>Following are the sizes for the jacket:</div><div>Jacket Front Side: 32.9 cm width X 48 cm height</div><div>Jacket Back Side: 32.9 cm width X 52.5 cm height </div><div><br/></div><div><b>Variable/Custom-sized Newspaper Advertisements:</b></div><div>Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.</div><div><br/></div><div>Following are a few ad dimensions that are high in demand</div><div><br/></div><div>4 cm (wide) * 5 cm (long)<br/>8 cm (wide) * 8 cm (long)<br/>8 cm (wide) * 12 cm (long)<br/>12 cm (wide) * 20 cm (long)<br/>16 cm (wide) * 20 cm (long)</div><div><b><u><br/></u></b></div><div><b><u>Detailing of Factor 2:</u></b><br/></div><div><br/></div><div>Newspaper ad rates: Newspaper ad rates are based on the following few factors</div><ul><li> <b><u>i) Page Position</u></b>: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.</li><li> <b><u>ii) Total Ad Volume:</u></b> Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. </li><li><b><u> iii) Client Category & Brand Name:</u></b> Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.</li></ul>

<p><span style="font-size: 14px;float: none;">Readership - </span>487500 Approximately.</p><p></p>

<p><b><u>Step 1:Planning and Best Rate:</u></b>Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.</p><p><b><u>Step 2: Artwork and Payment:</u></b> Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.</p><p><b><u>Step 3: Execution: </u></b>We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.</p>

<p>The Hindu   Karnataka Advertising Agencies would be the point of contact between the advertisers and the The Hindu   Karnataka Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in The Hindu   Karnataka Advertising makes a good choice for the following reasons:</p><ul><li> On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that The Hindu   Karnataka directly charges its customers.</li><li> For first time advertisers, taking care of small details involved in The Hindu   Karnataka Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.</li></ul>

<p>The Media Ant is one of the leading The Hindu   Karnataka Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare The Hindu   Karnataka Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best The Hindu   Karnataka Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For The Hindu   Karnataka Ad contact number, or for more information on The Hindu   Karnataka Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.</p><p><br/></p>

Half Page on The Hindu, Karnataka, English

Used For

Reach

Ad Type

Image

Lead Time (in days)

2

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 4,91,300

Add to Bag

For Discounted Rate

Min Billing

₹ 4,91,300

Add to Bag

For Discounted Rate

Execution Details

Creative Specification: image

PDF/X1a

300

Click here to view the guideline to create artwork

Horizontal Half page:: image

33

25

cm

300

Vertical Half Page:: image

16

42

cm

300

ADDITIONAL INSTRUCTIONS

The maximum height for vertical half-page in front page is 46sqcm and it is due to the presence of newspaper masthead.

Click here to view

SOP

# Soft copies will be provided within 24hrs after the campaign goes live. # If hard copy images are required, the same will be provided within 2 working days. # No hard copy images will be provided for the Regional Newspaper.

1

Every day the execution takes place

Not applicable since we are sharing the newspaper copy within the same day of execution

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Confused?
We can help