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Dinamalar, Chennai, Tamil

Advertising in Dinamalar, Chennai, Tamil Newspaper

Advertising in Dinamalar, Chennai, Tamil Newspaper

154.7K

Circulation

Daily

Print Day

About Advertising in Dinamalar, Chennai, Tamil Newspaper

Dinmalar is the newspaper that started as a voice for the cause of merging the Tamil-speaking southern region of India around the Kanyakumari district with Madras presidency. Imbibed the virtue of continuous learning in its approach from the beginning. It has brought about an active engagement of the group with its readers. Advertising in this newspaper gives your brand the desired reach.

Key Insights

Language

Tamil

NewsPaper Type

Main

Readership

393K

Area covered

Chennai

Categories

General Interest

Top Choice

Popular

Custom Sized Ads

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
Base Rate

₹ 790 Per Sq Cm

Popular

Quarter Page

Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4) of the newspaper. Quarter Page Ads will take up approx. 400sq. cm for ad space.
Base Rate

₹ 3,16,000 Per Insert

Popular

Half Page

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 825sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Base Rate

₹ 6,51,750 Per Insert

Premium

Full Page

Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1716sq. cm.
Base Rate

₹ 13,55,640 Per Insert

Premium

Jacket Front Side

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1518 sq. cm space, excluding the Masthead/Title Head
Base Rate

₹ 19,30,500 Per Insert

Premium

Jacket Back Side

Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1716 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Base Rate

₹ 19,30,500 Per Insert

Premium

Jacket Both Sides

Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.
Base Rate

₹ 38,61,000 Per Insert

Other Ad Options

Skybus
Base Rate

₹ 7,72,200 / Per Insert (s)

Pointer Ads
Base Rate

₹ 22,500 / Per Insert

Popular Supplements

Chennai city
Chennai city

The News related to districts that comes under Chennai

Arivial Malar
Arivial Malar

The News related to education and knowledge comes every thursday

Kannama
Kannama

The News related to women centric lifestyle

Kanavu illam
Kanavu illam

The News related to house and construction

Popular Sections

Dinamalar
Dinamalar

District

Dinamalar
Dinamalar

National

Dinamalar
Dinamalar

Sports

Dinamalar
Dinamalar

Technology

Popular Edition

Dinamalar
Dinamalar

Edition: Madurai

Dinamalar
Dinamalar

Edition: Thanjavur

Dinamalar
Dinamalar

Edition: Tirunelveli

Dinamalar
Dinamalar

Edition: Coimbatore

Digital Option to Advertise: Dinamalar Website

Dinamalar
Dinamalar

Category: Digital

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The Media Ant

Media Demographics & Analytics

Advertisers

1

Meesho

2

WD

Creative Reference of Newspaper Ads

1

Click Here

User Reach & Demographics

Readership Profile in %

Gender Distribution

Male

Female

62

38

Readership Profile

Age Distribution

In %

50+

44

Others

56

Readership Profile

Mother Tongue

In %

Tamil

86

Others

14

Readership Profile

NCCS Data

In %

NCCS A1

30

NCCS A2

28

NCCS A3

21

Others

21

Readership Profile

Language read and understand

In %

English

80

Tamil

100

Readership Profile

Area Covered

In %

Chennai

81

Kancheepuram

14

Thiruvallur

5

Readership Profile

City Wise Circulation Breakup

In %

Chennai

100


Dinamalar, Chennai, Tamil Advertising Cost

Advertising Option

TMA Offer

Custom Sized Ads

₹ 751 Per Sq Cm

Quarter Page

₹ 2,69,280 Per Insert

Half Page

₹ 4,99,851 Per Insert

Full Page

₹ 9,35,721 Per Insert

Jacket Front Side

₹ 16,26,985 Per Insert

Jacket Back Side

₹ 5,69,445 Per Insert

Jacket Both Sides

₹ 19,52,382 Per Insert

Skybus

₹ 6,50,794 Per Insert (s)

Pointer Ads

₹ 20,250 Per Insert

Dinamalar Tamil Newspaper Advertising

Dinmalar is the newspaper that started as a voice for the cause of merging the Tamil-speaking southern region of India around the Kanyakumari district with Madras presidency. Imbibed the virtue of continuous learning in its approach from the beginning. It has brought about an active engagement of the group with its readers. Advertising in this newspaper gives your brand the desired reach.

A well-known Tamil daily Newspaper Dinamalar covers  393000 readership with general category news, founded by T. V. Ramasubbaiyer in 1951. Dinamalar Newspaper Advertisement would be the best option for advertisers to introduce their brands to a wider audience. Dinamalar Tamil Newspaper Advertising will assist advertisers in boosting their overall sales. Place Your Dinamalar Ad Now!

Dinamalar Chennai with a circulation of around 154708 is one of the most popular  Tamil newspapers in Chennai . Dinamalar Chennai covers news in the  General Interest category. Dinamalar Chennai offers one of the best newspaper advertising rates in Chennai and hence is preferred for newspaper advertising by brands across industries.

The advantages of advertising in Dinamalar Chennai are: 

  •  Dinamalar is one of the most read newspapers in Chennai . Ads placed in Dinamalar would reach maximum newspaper readers.
  •  Dinamalar Chennai covers news and articles on various topics and hence by placing ads in Dinamalar Chennai , advertisers can reach out to the audience having various interests. 
  •  Dinamalar is one of the most trusted newspaper brands in Chennai . Advertising in Dinamalar Chennai will help advertisers build trust with their audience.

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Why opt for Dinamalar Chennai Advertising Agency?

Dinamalar Chennai Advertising Agencies would be the point of contact between the advertisers and the Dinamalar Chennai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Dinamalar Chennai Advertising makes a good choice for the following reasons:

  •  On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Dinamalar Chennai directly charges its customers.
  •  For first time advertisers, taking care of small details involved in Dinamalar Chennai Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.

Why opt for Dinamalar Chennai Advertising Agency?

The Media Ant is one of the leading Dinamalar Chennai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Dinamalar Chennai Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Dinamalar Chennai Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Dinamalar Chennai Ad contact number, or for more information on Dinamalar Chennai Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.