Advertising in Whatcar Magazine
About Advertising in Whatcar Magazine
Middle Class young male from UrbanAge 21-48From B Towns with Technological AccessConsiders 40-50 % of their income disposableInfluencerOwns a Car and enjoys regular holidays
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Whatcar Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 51,750 Per Insert |
Cover Page | ₹ 1,00,000 Per Insert |
Double Spread | ₹ 97,750 Per Insert |
Readership Profile
- Middle Class young male from Urban
- Age 21-48
- From B Towns with Technological Access
- Considers 40-50 % of their income disposable
- Influencer
- Owns a Car and enjoys regular holidays
Editorial Topics
| Editorial Sections | Description |
| Car Buying Advice | This section helps the reader, based on individual priorities, shortlist the type of car to look for. There will tips on how to get the best deals, finance options, what to look for in a car, choosing between an MPV and an SUV etc. |
| The Road Test | This section focus on current road tests of every Indian car available and each car will be covered in not more than two pages with star ratings, crisp verdicts and a specification and performance table. Buyers would also be advised on what options they should consider when buying the car. |
| Used Car Section | This section focus on the most popular used cars and offer consumers advice on the typicality of buying a used car. |
| Car Care section | This section offer tips to owners on how to get most out of their cars in terms of maintenance, dealing with a garage, warranties, etc. |
| Data section | Useful addresses, numbers and other statistics. |
Additional Information
Paper Quality
- 120 GSM Cover
- 70 GSM Text
Why Advertise In Whatcar Magazine?
Whatcar Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Whatcar Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Whatcar advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Whatcar Magazine Advertising
Message Impact
Full-page Whatcar Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Whatcar Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Whatcar Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Whatcar Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Whatcar for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Whatcar Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Whatcar Magazine Deliver Engagement
- The strong positive brand values of the Whatcar Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Whatcar Magazine.
- Readers take action as a result of seeing advertising in Whatcar Magazine.
- Targeting with precision and without wastage is a key strength of Whatcar Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Whatcar Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Whatcar Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
