Advertising in The Apparel Times Magazine
About Advertising in The Apparel Times Magazine
Lenzing Hyosung Radianza Cisma
Key Insights
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The Apparel Times Advertising Cost
Advertising Option | TMA Offer |
---|---|
Full Page | ₹ 12,000 Per Insert |
Cover Page | ₹ 39,000 Per Insert |
Double Spread | ₹ 36,400 Per Insert |
About The Apparel Times Magazine
The Apparel Times is one of the largest circulating Bi-Monthly Apparel Trade and Technology magazine in Indian Subcontinent and South East Asia. The copies of magazine are also circulated at various International Seminars, Conferences & Exhibitions.
About The Apparel Times Magazine
- Lenzing
- Hyosung
- Radianza
- Cisma
Facts and Figures
Industry | Circulation |
Exporters, Wholesalers, Distributoirs and Retailers | 16,000 |
Domestic Manufactures | 8,000 |
Machinery Manufactures, Subsidiaries and Agents | 3,400 |
Buying houses | 3,800 |
Trimmings and Embellishments | 2,600 |
Home Furnishings | 2,000 |
Fashion Institutes and Students | 2,000 |
Footwear | 1,200 |
Car interior Upholstery | 600 |
Ministries and Associations | 600 |
Luggage | 400 |
Fashion Designers | 400 |
Others | 4,000 |
Facts and Figures
Regions | Circulation |
New Delhi including Gurgaon, Noida, Ghaziabad and Faridabad | 16,400 |
Mumbai, Ahmedabad, Surat and Indore | 11,000 |
Tirupur | 4,000 |
Bangalore | 4,000 |
Erode, Coimbatore, Salem | 3,600 |
Chennai | 2,000 |
International | 4,000 |
Facts and Figures
Regions | Circulation |
North India | 40% |
South India | 35% |
West India | 25% |
International | 4,000 |
Facts and Figures
Issue | Topics |
January - February 2017 | Best Menswear Brand, Embroideries Machinery for Indian Market, Regional Focus: East Africa, Digital Textile Printing |
March - April 2017 | Best Women's Wear Brand, Garment Accessories for Asian Market, Regional Focus: South East Asia, Innovative Apparel Technology for Asian Market, Digital Textile Printing |
May-June 2017 | Denim and Fashions, Garment Fair Issue - Metro Cities, Digital Textile Printing, Regional Focus: Middle East |
July - August 2017 | Best Inner Wear in Asian Market, Survey of Asian Apparel Industry, Digital Textile Printing |
September - October 2017 | Innovatie Knitting and Apparel Technology, Retailing Trends and Consumer Behavior, Fashion Technology, Digital Textile Printing |
November - December 2017 | Lifestyle Brands, Digital Textile Printing, Asian Apparel Industry |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
Variables | Sample Variable Selections |
Media Option | Full Page/ Back Cover/ Gatefold |
Ad Position | Regular/ Premium/ Innovative |
Number of Insertions | 1/ 3/ 7 |
Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment
Execution Process
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within 1 working week.
Why Advertise In The Apparel Times Magazine?
The Apparel Times Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. The Apparel Times Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. The Apparel Times advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of The Apparel Times Magazine Advertising
Message Impact
Full-page The Apparel Times Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of The Apparel Times Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of The Apparel Times Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of The Apparel Times Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep The Apparel Times for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since The Apparel Times Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which The Apparel Times Magazine Deliver Engagement
- The strong positive brand values of the The Apparel Times Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in The Apparel Times Magazine.
- Readers take action as a result of seeing advertising in The Apparel Times Magazine.
- Targeting with precision and without wastage is a key strength of The Apparel Times Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in The Apparel Times Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- The Apparel Times Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.