Advertising in Taranga Magazine
About Advertising in Taranga Magazine
Taranga which was launched in 1982 is the No. 1 Kannada family magazine in India. Issued on every Tuesday of the week, Taranga carries a balanced mix of short stories, serialized fiction, fashion and film news, sports, culture, culinary news as well as information related to health. In addition, focus is maintained on science and technology based articles, and counseling for the youth within its pages to attract the present generation.
Key Insights
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Taranga Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 28,000 Per Insert |
Cover Page | ₹ 1,20,000 Per Insert |
Double Spread | ₹ 1,55,000 Per Insert |
About Taranga Magazine Advertisement
Taranga which was launched in 1982 is the No. 1 Kannada family magazine in India. Issued on every Tuesday of the week, Taranga carries a balanced mix of short stories, serialized fiction, fashion and film news, sports, culture, culinary news as well as information related to health. In addition, focus is maintained on science and technology based articles, and counseling for the youth within its pages to attract the present generation.
Facts and Figure
- Priya Odugare - Popular editorial column from Mrs Sandya Pai Mrs. Sandya Pai addressing to the readers
- Short Stories & Novels - from well know authors
- Chinnara Loka - Children’s column
- News - Every issue contains three to four features and articles on local, national and international news
- Cookery - Every issue carries cookery recipes
- Wonders of the world - Discovery, Science, Agricultural & Asyrology
- Film - Taranga’s film page features latest stories of Kannada film industry as well as Bollywood along with exclusive pictures
- Lifestyle & Health - Taranga has been publishing columns on fashion, skin care, yoga & health
Facts and Figure
More female readers than male
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within 1 working week.
Why Advertise In Taranga Magazine?
Taranga Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Taranga Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Taranga advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Taranga Magazine Advertising
Message Impact
Full-page Taranga Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Taranga Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Taranga Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Taranga Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Taranga for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Taranga Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Taranga Magazine Deliver Engagement
- The strong positive brand values of the Taranga Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Taranga Magazine.
- Readers take action as a result of seeing advertising in Taranga Magazine.
- Targeting with precision and without wastage is a key strength of Taranga Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Taranga Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Taranga Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
