Advertising in Popular Science Magazine
About Advertising in Popular Science Magazine
Popular Science Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 664000 readers. Place your ad in the hands of the most valuable audience of Popular Science. With the circulation of over 83000 Popular Science Magazine offers a unique opportunity to advertise to its most frequent and valuable customers. As Popular Science Magazine carries limited advertisements, it ensures high visibility to all readers. Popular Science is a Monthly Magazine in the Science And Related Journals Segment. Popular Science advertising is utilized by a variety of brands to reach out to their target audience. Book Popular Science Magazine ads online today. You can explore Popular Science advertising rates, different types of media options and advertising costs in Media Options and Pricing tab.
Key Insights
Top Choice
Confused?
We can help
Hire our expert media planners to find, plan and place your next promotion.
Circulation Breakup
| Profile | Circulation |
| Mumbai | 6,710 |
| Delhi | 6,417 |
| Rest of Tamil Nadu and Chennai | 5,664 |
| Rest of Karnataka and Bangalore | 5,130 |
| Rest of Andhra Pradesh and Hyderabad | 4,717 |
| Rest of West Bengal and Kolkata | 4,431 |
| Pune | 4,393 |
| Surat | 3,265 |
| Rest of Kerala and Kochi | 2,941 |
| Jaipur | 2859 |
| Kanpur | 2,851 |
| Indore | 2,828 |
| Haryana, Chandigarh and Ludhiana | 2,776 |
| Bhopal | 2347 |
| Raipur | 2,189 |
| Vadodara | 2174 |
| Bhubaneswar and Cuttack | 2,151 |
| Ahmedabad | 2091 |
| Nagpur | 2,024 |
| Jamshedpur | 1,678 |
| Kota | 1662 |
| Coimbatore | 1,505 |
| Lucknow | 959 |
| North East | 602 |
| Uttranchal | 504 |
| Patna | 316 |
| Jodhpur | 278 |
Readership Profile
Magazine is typically read by those who are interested in various spheres like in the field of Automobile, Technology, Investments, Imaging, Travelling, Consumer Gadgets and Games. Overall the magazine is read by upwardly mobile between the age group of 18-55 years, Socio Economic Class of AB. The readers are very involved and the core age group being 25-45 years.
Distribution Channels
| Channel | Split |
| Airport Book Stores, Organized retail outlets like Landmark, Crosswords | 74,968 |
| Subscribers | 7,837 |
Editorial Topics
| Editorial Sections | Description |
| Features | Cover stories, indepth insights into various technology and advancements in science. |
| Megapixel | Stunning pictures of various facets of life. |
| What's New | Hot and new products are featured from around the world. |
| Headlines | Stories on discoveries, advancements and debates in science. |
| How 2.0 | Cover tips, tricks and do it yourself projects. |
| FYI | Busts myths and covers stuff that you just need to know. |
Why Advertise In Popular Science Magazine?
Popular Science Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Popular Science Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Popular Science advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Popular Science Magazine Advertising
Message Impact
Full-page Popular Science Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Popular Science Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Popular Science Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Popular Science Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Popular Science for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Popular Science Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Popular Science Magazine Deliver Engagement
- The strong positive brand values of the Popular Science Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Popular Science Magazine.
- Readers take action as a result of seeing advertising in Popular Science Magazine.
- Targeting with precision and without wastage is a key strength of Popular Science Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Popular Science Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Popular Science Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
