Advertising in Point of Purchase Magazine

Why Advertise In Point of Purchase Magazine?

Point of Purchase Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Point of Purchase Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Point of Purchase advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Point of Purchase Magazine Advertising

Message Impact

Full-page Point of Purchase Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Point of Purchase Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Point of Purchase Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Point of Purchase Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Point of Purchase for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Point of Purchase Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Point of Purchase Magazine Deliver Engagement

• The strong positive brand values of the Point of Purchase Magazine can transfer onto the advertisements.
• Because advertisements are relevant and valued, ad clutter is not a problem in Point of Purchase Magazine.
• Readers take action as a result of seeing advertising in Point of Purchase Magazine.
• Targeting with precision and without wastage is a key strength of Point of Purchase Magazine.
• Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
• Advertising in Point of Purchase Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.

Tips For Point of Purchase Magazine Branding

• Booking the ad space earlier helps with an optimum placement.
• Point of Purchase Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.