Advertising in Open Magazine
About Advertising in Open Magazine
To view Open magazine online, please click on the link provided below: Link to Open Magazine E-Copy
Key Insights
Top Choice
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Open Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,26,500 Per Insert |
Half Page | ₹ 1,09,250 Per Insert |
Cover Page | ₹ 4,10,000 Per Insert |
Double Spread | ₹ 4,00,000 Per Insert |
Gate Fold | ₹ 9,77,500 Per Insert |
Quarter Page | ₹ 1,17,300 Per Insert |
About Open Magazine Advertising
Open Magazine is the weekly current affairs and features magazine. Open Magazine presents the best of narrative journalism in India. Open Magazine has a range of balanced perspectives and essays by international writers on subjects that matter to India: politics, economy, culture, society, cinema, art, literature, personalities.
About Open Magazine Advertising
To view Open magazine online, please click on the link provided below:
Link to Open Magazine E-Copy
About Open Magazine Advertising
Readership Profile
1. Demographics
- 65% are in the age bracket of 25-45 years
- 89% are in SEC A; 75% being in the SEC A1 segment
- 95% are Graduate+ and 40% are Post-Graduates
- 72% - Businessmen, Senior/Middle Management
Self- employed Psychographics
2. Psychographics
- An audience that is upscale, discerning andhighly engagedAvid readers who read for pleasure, relaxation andintellectual stimulation
Extremely conscious of their social standing - With an abiding interest in travel and shopping
- Having a keen interest in sports and other forms
of recreation
Who Should Advertise?
| Client Name | Category |
| Paytm | e-commerce |
| Homelane | Interior Desing |
| Skoda | Automobile |
| Apollo | Hospital |
| Tommy Hilfiger | Watches |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Post release of your ad in Open Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Open magazine's respective edition to be shared via email.
Similar Media
FAQs
Once the advertisement is printed in Open Magazine, copies of Open Magazine are sent to the client within one working week.
FAQs
With in 10-12 days of publishing Open Magazine you will likely to get the Hard Copy.
Why Advertise In Open Magazine?
Open Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Open Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Open advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Open Magazine Advertising
Message Impact
Full-page Open Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Open Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Open Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Open Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Open for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Open Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Open Magazine Deliver Engagement
- The strong positive brand values of the Open Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Open Magazine.
- Readers take action as a result of seeing advertising in Open Magazine.
- Targeting with precision and without wastage is a key strength of Open Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Open Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Open Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
