Advertising in IMPACT Magazine
About Advertising in IMPACT Magazine
To view IMPACT magazine online, please click on the link provided below: Link to IMPACT Magazine E-Copy
Key Insights
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IMPACT Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 50,000 Per Insert |
Cover Page | ₹ 75,000 Per Insert |
Double Spread | ₹ 65,000 Per Insert |
About IMPACT Magazine Advertising
Impact is a weekly magazine giving the latest information on Advertising and Ad campaigns in India. It is read by brand managers, media planners and creative agencies.
About IMPACT Magazine Advertising
To view IMPACT magazine online, please click on the link provided below:
Who should advertise?
IMPACT Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:
Who should advertise?
| Client Name | Category |
| Dabur | Toothpaste |
| Solo | Manufacturing |
| Merrell | Footware |
| Subaru | Automobile |
| Pacifica | Hotel |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selection |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Post release of your ad in IMPACT Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in IMPACT magazine's respective edition to be shared via email.
Similar Media
In addition to IMPACT magazine advertising, one can explore more similar options and they are provided below.
FAQs
Once the advertisement is printed in IMPACT Magazine, copies of IMPACT Magazine are sent to the client within one working week.
FAQs
In 10-12 days of publishing IMPACT Magazine, you will likely get the Hard Copy.
Why Advertise In IMPACT Magazine?
IMPACT Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. IMPACT Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. IMPACT advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of IMPACT Magazine Advertising
Message Impact
Full-page IMPACT Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of IMPACT Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of IMPACT Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of IMPACT Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep IMPACT for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since IMPACT Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which IMPACT Magazine Deliver Engagement
- The strong positive brand values of the IMPACT Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in IMPACT Magazine.
- Readers take action as a result of seeing advertising in IMPACT Magazine.
- Targeting with precision and without wastage is a key strength of IMPACT Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in IMPACT Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- IMPACT Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
