Advertising in Discover India Magazine
About Advertising in Discover India Magazine
Fort RajwadaOberoiLe MeridianMaharashtra TourismGoa Tourism
Key Insights
Top Choice
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Discover India Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 2,00,000 Per Insert |
Half Page | ₹ 1,40,000 Per Insert |
Cover Page | ₹ 4,75,000 Per Insert |
Double Spread | ₹ 5,70,000 Per Insert |
Gate Fold | ₹ 6,65,000 Per Insert |
About Discover India Magazine Advertising
Discover India is India's oldest travel magazine, launched in January 1988. It deals with India specific philosophy, history, culture, architecture, fashion, art and folklore in both the ancient and modern context.It is targeted to inbound tourists. Discover India is a high-quality, well-produced magazine that's available at all major bookstores and newsstands, as well as on most digital platforms.
About Discover India Magazine Advertising
- Fort Rajwada
- Oberoi
- Le Meridian
- Maharashtra Tourism
Goa Tourism
About Discover India Magazine Advertising
Find Soft Copy of the Discover India Magazine. You can download or view it to see the reader profile of Discover India Magazine.
View/Download
Facts and Figures
- Age Group: 25 to 60 year
- Frequent fliers (International & Domestic Travellers)
- High-end spenders
- Affluent lifestyle
- Keep abreast of happenings around the city, the country and the world
Facts and Figures
| Readers | Split |
| Government Tourism Offices overseas | 20,000 copies |
| Top officials in embassy offices in India | 500 copies |
| Presence in global Indian embassies | 1000 copies |
| Bulk sales to Ministry of External Affairs | 5000 copies |
| Airlines | 25,000 copies |
| Hotels, Resorts & Spas bulk sales | 3,900 copies |
| News stands and subscribers | 49,950 copies |
| Complimentary mailing list to travel trade industry | 650 copies |
Facts and Figures
- Network extends across India’s top 60 cities and towns
- 2000+ key retail spaces
- 30 prominent airport sites
- 80 key national bookstores
- Sited at India’s premier heritage hotels, spas and lounges
- Promoted heavily on all leading digital newsstands
Facts and Figures
| Issue Month | Issue Topic |
| January - February'19 | Heritage Hot List |
| March - April'19 | Summer In India |
| May - June'19 | Romancing The Rains |
| July - August'19 | Wellness & Spirituality |
| September - October'19 | Festivals Of India |
| November - December'19 | Culinary Journeys |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3/ 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.
Why Advertise In Discover India Magazine?
Discover India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Discover India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Discover India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Discover India Magazine Advertising
Message Impact
Full-page Discover India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Discover India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Discover India Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Discover India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Discover India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Discover India Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Discover India Magazine Deliver Engagement
- The strong positive brand values of the Discover India Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Discover India Magazine.
- Readers take action as a result of seeing advertising in Discover India Magazine.
- Targeting with precision and without wastage is a key strength of Discover India Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Discover India Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Discover India Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
