Advertising in Digital Edge Magazine
About Advertising in Digital Edge Magazine
Digital Edge is India's Complete IT Magazine for Institutional Buyers and Channels. Digital Edge magazine also integrates Vendors, Solution Partners, Distributors, and VARs (Value Added Resellers).
Key Insights
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Digital Edge Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 46,000 Per Insert |
Cover Page | ₹ 95,000 Per Insert |
Double Spread | ₹ 86,250 Per Insert |
About Digital Edge Magazine Advertisement
Digital Edge is India's Complete IT Magazine for Institutional Buyers and Channels. Digital Edge magazine also integrates Vendors, Solution Partners, Distributors, and VARs (Value Added Resellers).
Facts and Figures
| Audience | Spilt |
| Solution Partners | 50% |
| Corporate Buyers | 40% |
| Vendors | 10% |
Facts and Figures
| Vertical | Spilt |
| Manufacturing | 20% |
| Education | 15% |
| PSUs | 10% |
| BFSI | 10% |
| Government | 10% |
| Power | 5% |
| Hospitality | 5% |
| Healthcare | 5% |
| Miscellaneous | 20% |
Facts and Figures
| Region | Spilt |
| West | 25% |
| North | 30% |
| Central | 5% |
| East | 15% |
| South | 25% |
Other magazines from IT and Computer Category
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3/ 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within 1 working week.
Why Advertise In Digital Edge Magazine?
Digital Edge Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Digital Edge Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Digital Edge advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Digital Edge Magazine Advertising
Message Impact
Full-page Digital Edge Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Digital Edge Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Digital Edge Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Digital Edge Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Digital Edge for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Digital Edge Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Digital Edge Magazine Deliver Engagement
- The strong positive brand values of the Digital Edge Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Digital Edge Magazine.
- Readers take action as a result of seeing advertising in Digital Edge Magazine.
- Targeting with precision and without wastage is a key strength of Digital Edge Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Digital Edge Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Digital Edge Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
