Advertising in BBC, Good Food, India Magazine Magazine

About Advertising in BBC, Good Food, India Magazine Magazine
Male - 25%Female - 75%Average Age of Readers - 352 lakh HNIs 85% HNIs 68% MarriedRs3 lakhs Average Family Income per month
Key Insights
Top Choice
Confused?
We can help
Hire our expert media planners to find, plan and place your next promotion.
BBC, Good Food, India Magazine Advertising Cost
Advertising Option | TMA Offer |
---|---|
Full Page | ₹ 1,40,000 Per Insert |
Half Page | ₹ 70,000 Per Insert |
Double Spread | ₹ 1,85,000 Per Insert |
Gate Fold | ₹ 3,75,000 Per Insert |
Quarter Page | ₹ 55,000 Per Insert |
Other Information
VALUABLE CONSUMER
Average weekly spend on groceries Rs20,000 (+16% more than the main shopper). Food is at the heart of their home and entertaining
Their kitchen is the hub of their home, more than twice as likely to agree that their kitchen is the most important room in the house
QUALITY SEEKER
More likely to agree it’s worth paying extra for quality goods
On average GoodFood readers spend 57 mins reading each issue & use 6 recipes
75% prefer to prepare meals from scratch
Editorial Calender'19
Schedule | Topic | ||
JANUARY-FEBRUARY | Health Special | ||
MARCH-APRIL | Spa Special | ||
MAY-JUNE | Travel Special | ||
JULY-AUGUST | Fitness Special: | ||
SEPTEMBER-OCTOBER | Staycation Special | ||
NOVEMBER-DECEMBER | Special Features: Cakes, weddings, banqueting |
About
BBC Good Food is the most trusted and powerful media brand in the world. It aims to be an authority on how well the country eats. They are engaged in reporting and setting food trends and capturing all that is cooking in the world. BBC GoodFood is enriching and igniting one's passion for food.
Why Advertise In BBC, Good Food, India Magazine Magazine?
BBC, Good Food, India Magazine Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. BBC, Good Food, India Magazine Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. BBC, Good Food, India Magazine advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of BBC, Good Food, India Magazine Magazine Advertising
Message Impact
Full-page BBC, Good Food, India Magazine Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of BBC, Good Food, India Magazine Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of BBC, Good Food, India Magazine Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of BBC, Good Food, India Magazine Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep BBC, Good Food, India Magazine for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since BBC, Good Food, India Magazine Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which BBC, Good Food, India Magazine Magazine Deliver Engagement
- The strong positive brand values of the BBC, Good Food, India Magazine Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in BBC, Good Food, India Magazine Magazine.
- Readers take action as a result of seeing advertising in BBC, Good Food, India Magazine Magazine.
- Targeting with precision and without wastage is a key strength of BBC, Good Food, India Magazine Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in BBC, Good Food, India Magazine Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- BBC, Good Food, India Magazine Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.