Prerna, is an  influencer on Instagram. Prerna has been part of numerous Influencer marketing campaigns. Prerna  is enthusiastic about  Health and Fitness. Get the best rates to feature Prerna in your Influencer Marketing campaign with The Media Ant, An established influencer marketing agency.

The page includes reach, engagement, the platforms Prerna is popular on. Also, get rates to include Prerna in your influencer marketing campaign.

Creative Spec

Influencer will post a story on their social media handle accomanied by necessary caption, brand tags and hashtags.

Story

Story Reference Video

Prerna

Prerna has about 92000 followers.

On an average the post of  Prerna ’s profile gets about  0.09  engagement rate.

<h3 style="font-size: 24px;">Interesting case studies for Influencer Marketing</h3><ol style="font-size: 14px;"><li><a href="https://drive.google.com/file/d/0BzhGaf1ITrB4UUxleF91Y252RnhUbFpvRHA3TV9WV1pxOEFv/view?usp=sharing" target="_blank" style="background-color: transparent;">​Nivea Influencer Marketing Case Study</a></li><li><a href="https://drive.google.com/file/d/0BzhGaf1ITrB4bExGZndyVTRydVJLaGxCSzNQT01RVmpZNGcw/view?usp=sharing" target="_blank" style="background-color: transparent;">ITC Influencer Marketing Case Study</a></li><li><a href="https://drive.google.com/file/d/0BzhGaf1ITrB4enBlNlJtUHlnVnB1MldsNklfRVI2NHBkV2hZ/view?usp=sharing" target="_blank" style="background-color: transparent;">Apsara Icecreams Influencer Marketing Case Study</a></li><li><a href="https://drive.google.com/file/d/0BzhGaf1ITrB4aU9jOXpVT1lENmluczVqUXM4Sk0tR2JaVEww/view?usp=sharing" target="_blank" style="background-color: transparent;">Ethnicity Influencer Marketing Case Study</a></li><li><a href="https://drive.google.com/file/d/1UiB1V44wbgbNPjTI0inlgIina9lhnEaH/view?usp=sharing" target="_blank" style="background-color: transparent;">The Serai Influencer Marketing Case Study</a></li><li><a href="https://drive.google.com/file/d/1d8An9fgIxIJxxoOBEav1Y_dUlfml9wNI/view?usp=sharing" target="_blank" style="background-color: transparent;">URU BrewPark Influencer Marketing Case Study</a></li><li><a href="https://drive.google.com/drive/folders/1VIdgryKfTm4OLsVZwnLAYACS69s7oW7i?usp=sharing" target="_blank" style="background-color: transparent;">Other Influencer Marketing Case Studies</a></li></ol>

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Content is created by the influencers. Brands can provide pointers or guidelines.

<h3 style="font-size: 24px;">Execution Process to carry out Influencer Marketing with  Prerna</h3><div style="font-size: 14px;"><ol><li>​Brand fills up the <a href="https://docs.google.com/forms/d/1D8kt35OnFG6rgmFi_gmXkCJBgC2U5GmNFx3kLvdgvsU/viewform?ts=60ed7e0d&edit_requested=true" target="_blank">Influencer Brief</a> to get a custom plan.</li><li>Client reviews and approved the plan</li><li>Once approved, the content is created and the campaign is taken live</li></ol><h3 style="color: inherit;font-size: 24px;">Important Notes on Influencer Marketing Campaigns</h3></div><div style="font-size: 14px;">Few terms that influencers want us to share with the brands<ol><li>Before content creation is started, a mood board that has been approved by the brand will be shared with the influencer.</li><li>Content will be created as per the plan shared. In case there are any changes to guidelines, please share the same before influencers start the creation for the  Health and Fitness  influencer marketing campaign.</li><li>There can be overhead expenses to the campaign such as courier charges, travel expenses, and the like. Such charges will be informed in advance and will be payable as per actuals. </li><li>The brand's official social media handle will be tagged in the content unless specified otherwise.</li><li>Reshoots and edits are generally not encouraged. However, in extreme cases, only one round of re-shoots/edits will be allowed. </li><li>Influencers generally charge a 100% kill fee for campaigns that are canceled post-confirmation. However, The influencer marketing agency, in this case, The Media Ant will try its best to reduce the losses as much as possible.</li><li>All posts will go live at the influencer's highest engagement time or at a time decided in advance during the planning stage by the  Health and Fitness  influencer marketing agency, here, The Media Ant.</li><li>Final content for upload will be subject to the influencer and the brand's approval. This will be coordinated by The Media Ant, an influencer marketing agency in  India .</li><li>Last-minute schedule and/or content changes will not be encouraged. </li><li>Approval of content needs to share with the influencer marketing agency i.e. The Media Ant at least 24 hrs in advance of the scheduled upload time. </li></ol>Execution Proof Following are shared as proof of execution<ol><li>Images</li><li>Reach numbers that include Impressions and Engagement</li></ol></div>

<h3 style="font-size: 24px;">Why to do influencer marketing with Prerna on Instagram</h3><ol style="font-size: 14px;"><li> Prerna  is a crowd favourite  influencer . The influencer is also a Health and Fitness  blogger. </li><li>Further, Prerna  has a tie-up with The Media Ant, an influencer marketing agency. This tie-up allows The Media Ant to get the best influencer marketing costs for activities on Instagram.</li><li> Prerna ’s followers are highly engaged as shown by the engagement percentage of  0.09 on an average. This number is calculated and verified by various influencer marketing agencies.</li><li> Prerna has been very creative with influencer marketing ideas for multiple brands.</li></ol><h3 style="font-size: 24px;">How to do an Influencer marketing campaign on Instagram with Prerna </h3><ol style="font-size: 14px;"><li> Instagram Feed Static Post – Prerna will upload a post on Instagram that highlights your brand and/or products. For this influencer marketing campaign. The influencer will also tag your brand and write a caption for it. The post will be a simple single image post along with a caption, brand tags, and necessary hashtags. </li><li> Instagram  Feed Video Post –  Prerna will post a video that highlights your brand and/or products. The brand will be tagged with the necessary captions and hashtags. Video to be a maximum on 59 seconds long. Video drives higher engagement than posts for most brands. Other post types are available in the Media Options and Pricing section.</li></ol><h3 style="font-size: 24px;">How to plan an Influencer campaign with Prerna</h3>There are 5 steps in executing an influencer marketing campaign<img src="https://tma-live.s3.ap-south-1.amazonaws.com/users/56101493c0ed7a5c1875c2d8/Thu%20Apr%2008%202021%2007%3A18%3A18%20GMT%2B0000%20%28Coordinated%20Universal%20Time%29Influencer%20Planning%20Process.jpg" style="vertical-align: middle;"/>Define Objectives - The very first step in carrying out an influencer marketing campaign is to define the objectives of the campaign. This includes deciding on the following<div style="font-size: 14px;"><ul><li>Budget - Amount allocated for spending on one influencer marketing campaign</li><li>Platform -Instagram /Facebook/TikTok/Youtube/Others</li><li>Demographics of the influencer - Age/Gender/Location</li><li>Activity/ Promotion Concept</li><li>KPIs - Performance Indicators for Campaign such as website traffic  The above-mentioned particulars need to be shared with The Media Ant at help@themediaant.com. </li></ul>Planning and best rates - The second step is when The Media Ant, an influencer marketing agency, will understand the requirement and share a plan that mentions concept ideas, a sample list of influencers, expected reach, and the like. Once the plan is approved, The Media Ant will shortlist influencers and share the best rates for the same. </div><div style="font-size: 14px;"> </div>Execution and Approvals - Once the campaign is in an execution stage, The Media Ant will collate a mood board i.e. a set of reference images that can be used by the influencers while creating the content. Once the content is created the same will be shared with you for approvals before going live. <div style="font-size: 14px;"> Go Live! - Once approved, The Influencer marketing agency will ensure that the content is uploaded as per the schedule by the respective influencers. Content is generally taken live at the influencer's highest engagement time of the day.   Analyze KPIs - Once the campaign has ended, a report will be shared that details the performance of the campaign. Measuring KPIs such as sales/traffic helps understand the success of a campaign as well as strategize for the next influencer marketing campaigns.  </div>Analyze KPIs - Once the campaign has ended, a report will be shared that details the performance of the campaign. Measuring KPIs such as sales/traffic helps understand the success of a campaign as well as strategize for the next influencer marketing campaign.<h3 style="font-size: 24px;">Influencer Marketing Cost for Prerna Instagram profile</h3><div style="font-size: 14px;">The influencer marketing cost would vary on a lot of factors: Number of followers, Social Media Platforms, the influencer’s popularity, the engagement rate, the category/industry, the content quality, and quantity. Carrying out a campaign with a celebrity influencer would be very high on cost but high on reach also. However, the originality and engagement factor of the content would not be good. The influencer marketing rates would be much lower in the case of macro and micro  Health and Fitness  influencers. However, reliability and coordination would be a challenge. Hence, influencer marketing prices would always be a balance of several factors that the brand will have to keep in mind. <h3 style="color: inherit;font-size: 24px;">The Media Ant: An Influencer Marketing Agency</h3>Not only  Health and Fitness  influencer marketing in India, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, Linked In, Youtube, and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps, and Facebook Pages in India and can assure the best digital advertising rates and discounts.To know more about Influencer marketing, please visit<a href="https://blog.themediaant.com/influencer-marketing-are-you-missing-out-on-something" target="_blank">https://blog.themediaant.com/influencer-marketing-are-you-missing-out-on-something</a><a href="https://www.themediaant.com/digital/" target="">https://themediaant.com/digital/</a></div>

Cinema

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Story on Prerna

Used For

Reach

Ad Type

Image

Lead Time (in days)

3

Span

1 days

Influencer will post a story on their social media handle accomanied by necessary caption, brand tags and hashtags.

Rack Rate

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Min Billing

₹ 2,500

Add to Bag

For Discounted Rate

Min Billing

₹ 2,500

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: video

.mp4

9:16

Creative Spec: image

px

.jpg

ADDITIONAL INSTRUCTIONS

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SOP

# The screenshot of the Story will be provided the same day the campaign is live. # The Insight report will be shared after 7 working days once the campaign goes live.

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