Zepto Advertising Cost
About Zepto Advertising Cost
Zepto Ads help reach more people and target consumers using online channels at every sales funnel stage. Zepto Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With 14056000 monthly active users, Zepto Ads target a large-scale audience using precision retargeting.
Key Insights
Top Choice
Banner
Base Rate
₹ 0.121 Per Impressions
Video
Base Rate
₹ 0.181 Per Impressions
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Media Demographics & Analytics
User Reach & Demographics
Users in %
Gender Distribution
Male
Female
75
25
Users
Age Distribution
in %
18-24
20
25-34
49
35-44
25
45-54
6
Zepto Advertising Cost
Advertising Option | TMA Offer |
---|---|
Banner | ₹ 0.11 Per Impressions |
Video | ₹ 0.165 Per Impressions |
RoadBlock | ₹ 6,60,000 Per Day |
Zepto Advertising
Zepto Ads help reach more people and target consumers using online channels at every sales funnel stage. Zepto Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With 14056000 monthly active users, Zepto Ads target a large-scale audience using precision retargeting.
Zepto Advertisement
Zepto, one of India’s leading grocery delivery services, has rapidly become a household name thanks to its promise of ultra-fast deliveries in under 10 minutes. This immense popularity has made it a prime platform for brands looking to reach urban, tech-savvy consumers who value convenience and speed. Advertising on Zepto allows businesses to tap into a growing market of consumers who rely on digital solutions for their everyday needs.
Zepto Advertising Cost
Zepto advertising costs can vary depending on the type of campaign, target audience, and platform used. For in-app ads, prices typically range between ₹10,000 and ₹50,000 per campaign, depending on the ad's size and placement. Video ads, which tend to have higher engagement, can cost anywhere from ₹50,000 to ₹2,00,000, depending on the reach and duration of the campaign. Influencer collaborations are another significant channel for Zepto, with costs ranging from ₹30,000 to ₹1,00,000 per post, depending on the influencer's reach and engagement levels. It's important to note that these figures are estimates, and for a more precise quote, it’s advisable to consult directly with Zepto or their advertising partners to tailor the campaign based on specific business goals and target demographics.
How to Advertise on Zepto?
Getting started with Zepto ads is straightforward, and at The Media Ant, we're here to help you craft a campaign that drives results. Here's a simple guide on how we can support you through the process:
Reach Out to Us
Start by reaching out to us with a message. We’ll connect with you to understand your business, goals, and how you want to engage your target audience through Zepto's platform.
Choose Your Ad Type
Zepto offers a range of advertising formats, including in-app banners, push notifications, video ads, and influencer collaborations. We'll assist you in choosing the ad type that best suits your objectives, whether it's for brand awareness or driving conversions.
Target Like a Pro
Zepto's powerful targeting capabilities allow you to tailor your ads to specific demographics, locations, and even time slots. Whether you’re aiming for urban professionals or tech-savvy shoppers, The Media Ant will help you reach the right audience at the right time, ensuring your message is impactful.
Set Your Budget & Goals
No matter your budget, we’ll help you make the most of it. From smaller, focused campaigns to larger ones with a broader reach, we'll set clear goals and ensure that your Zepto ad campaign stays within budget while achieving optimal results.
Track, Analyze & Optimize
Once your campaign is live, we'll closely monitor its performance, providing regular reports to track its success. We’ll make adjustments and optimizations to ensure the best return on investment, maximizing your ad spend for the best possible outcome.
At The Media Ant, we make it simple to launch and manage your Zepto advertising campaign, helping you connect with your audience effectively and efficiently.
Zepto Advertising Agency in India
If you're looking to advertise on Zepto and need expert guidance, The Media Ant is one of the leading Zepto advertising agencies in India. With its in-depth knowledge of Zepto’s platform and audience, The Media Ant helps businesses create ads that are not just eye-catching but also effective. Whether you're aiming to increase brand awareness, drive conversions, or engage a specific target group, The Media Ant tailors campaigns to meet your goals.
Target Audience of Zepto Ads
Urban Shoppers | Zepto primarily serves urban consumers who value convenience and quick delivery. Ideal for businesses targeting city dwellers who need fast grocery delivery. |
Young Professionals | Zepto’s user base includes a large segment of young professionals, particularly those between the ages of 18-35, who are tech-savvy and prefer app-based shopping. |
Tech-Savvy Consumers | Users who are comfortable using technology for daily needs. Zepto’s app-centric platform appeals to those who prefer digital solutions for shopping and delivery. |
Health-Conscious Shoppers | Zepto often attracts consumers looking for healthy, fresh food and groceries. Brands in the health and wellness space can target this audience effectively. |
Time-Constrained Individuals | People who value convenience and speed, such as busy professionals or parents, and require fast, hassle-free grocery shopping solutions. |
Price-Sensitive Shoppers | Consumers who are always looking for discounts, offers, and deals. Zepto frequently offers promotions, making it a go-to platform for budget-conscious shoppers. |
Food Enthusiasts | With a wide range of grocery and food options, Zepto appeals to consumers interested in experimenting with different cuisines or ordering specialty foods. |
Sustainability-Oriented Consumers | Zepto’s eco-friendly packaging and delivery options may attract environmentally-conscious buyers interested in reducing waste and carbon footprint. |
Small Business Owners | Small food businesses or local grocers looking to advertise to a larger, urban audience through targeted campaigns on Zepto’s platform. |
1. What types of ads can I run on Zepto?
Zepto offers a variety of ad types to cater to different marketing needs, including in-app banners, push notifications, video campaigns, and influencer collaborations. Depending on your goal—whether it’s brand awareness, driving sales, or promoting specific offers—you can choose the most effective ad format.
2. How much does it cost to advertise on Zepto?
The cost of advertising on Zepto depends on several factors, including the type of ad, your targeting preferences, and the duration of your campaign. On average, the cost can range from ₹50,000 for smaller campaigns to several lakhs for more comprehensive, high-impact campaigns. For a more precise cost estimate, it’s best to discuss your specific requirements with an advertising agency like The Media Ant.
3. Can I target specific demographics on Zepto?
Yes! Zepto allows advertisers to target specific demographics, such as location, age, gender, and user behavior. Whether you're promoting an offer in a specific city or reaching a particular age group, Zepto's targeting tools ensure your ads reach the right audience.
4. How do I track the performance of my Zepto ads?
Zepto provides detailed insights and analytics to track ad performance. You can monitor key metrics like impressions, clicks, conversion rates, and return on investment (ROI). If you’re working with an agency like The Media Ant, they’ll help you set up tracking and interpret the data for campaign optimization.
5. Is Zepto advertising suitable for small businesses?
Absolutely! Zepto offers flexible pricing options and even allows for smaller budget campaigns starting at ₹50,000. Whether you're a small business or a large enterprise, you can tailor your campaigns to suit your budget and objectives.
6. Can I run seasonal or event-based campaigns on Zepto?
Yes, Zepto is an excellent platform for running time-sensitive or event-based campaigns. You can set up campaigns to run around specific dates, such as festive seasons or product launches, and use real-time targeting to maximize impact during key moments.
7. How can I reach out to Zepto for advertising inquiries?
To get started, you can reach out to an advertising agency like The Media Ant, who can help you connect with Zepto, choose the right ad formats, set your budget, and run your campaign. Alternatively, you can contact Zepto directly through their official website or app for more information.
8. What makes Zepto advertising effective?
Zepto’s advertising platform is highly effective due to its large user base and advanced targeting capabilities. Its real-time delivery service and vast network of engaged users make it ideal for promoting offers, products, and services that require quick action or local targeting.