Zepto Advertising Cost

Zepto Advertising

Zepto is a popular platform that’s quickly becoming a go-to for people shopping for their daily essentials. With millions of active users, it presents a great opportunity for businesses to target a highly engaged audience. Whether you're trying to increase brand awareness or drive sales, advertising on Zepto can help you reach your goals effectively.

The platform lets you connect with customers at various stages of their shopping journey, making sure your ads are seen by the right people at the right time. With Zepto’s precision targeting, your business can enjoy more relevant engagement, which means better chances of conversion.

As of 2024, Zepto has approximately 16–17 million monthly active users (MAUs), showcasing its rapid growth and strong presence in the quick-commerce sector in India. This expanding user base makes Zepto a highly attractive platform for businesses to advertise and reach a highly engaged audience.

Why Run Zepto Ads?

Why should a business advertise on Zepto? Running zepto ads helps businesses reach a highly engaged audience actively shopping for daily essentials, ensuring maximum relevance and impact. With its precision targeting, variety of ad formats, and cost-effective options, Zepto makes it easy to drive brand awareness and conversions. Explore the advantages below:

• Reach a Highly Targeted Audience: What sets Zepto ads apart is its ability to help you target an audience that’s already actively looking for products similar to what you offer. With shoppers focused on everyday essentials, you can rest assured that your ads will be seen by people who are in the market for your products.

• A Variety of Ad Formats:Zepto offers multiple ad formats, so you can pick the one that works best for your business. You can go for in-app banners, video ads, push notifications, or even collaborate with influencers. Each format has its own strengths, whether you want quick visibility or in-depth engagement with a video ad.

• Cost-Effective for Any Business Size: Whether you’re a small business or a large enterprise, Zepto provides advertising solutions that fit your budget. You can run campaigns that are as big or as small as you want, ensuring your spend goes toward achieving the goals that matter most to you.

• Track Performance with Data Insights: Zepto gives you detailed performance metrics to track the success of your campaigns. You can monitor impressions, clicks, and conversions to see what’s working and what needs improvement. This level of transparency makes it easier to optimize your ads in real time for the best results.

• High Engagement Potential: Because Zepto is a platform used by people actively shopping for their daily needs, your ads have a higher chance of engaging potential customers. This means a greater likelihood of converting views into actual sales.

Zepto Ad Examples

Zepto, known for its 10-minute grocery delivery, uses native in-app banner ads to promote exclusive discounts and fast delivery perks. The home screen banner highlights trending deals, while the cart page ads nudge users with last-minute add-ons like “Need milk? Add before checkout!”.

Push notifications also act as subtle ads—“Your groceries will reach before your chai cools down!”. Zepto further integrates sponsored brand placements, allowing FMCG brands to feature their products at the top of relevant searches inside the app.

Zepto Advertising Cost

Advertising on Zepto starts at ₹10,000 to ₹25,000 for smaller campaigns, especially if you're targeting a specific audience or using a single platform. For larger, more widespread campaigns spanning multiple platforms, costs can go up to ₹1,00,000 to ₹5,00,000 or more. The final pricing depends on factors like ad format (video, display, or social media), audience targeting, and campaign duration. For the most accurate pricing and a tailored strategy, it's best to consult an agency that specializes in Zepto advertising.

Why Choose The Media Ant for Zepto Advertising?

If you're thinking about advertising on Zepto, partnering with the right agency can make all the difference — and that's where The Media Ant comes in. With years of experience in digital advertising, we've helped brands create meaningful campaigns that not only capture attention but also deliver real results.

What Makes The Media Ant a Smart Choice?

• End-to-End Campaign Support: From brainstorming creative ideas to launching and optimizing your ads, we handle it all so you can focus on your business.

• Strong Platform Partnerships: We give you access to premium ad slots on platforms like Zepto to make sure your brand gets noticed.

• Data-Driven Strategy: Numbers don't lie. We track your campaign's performance closely and fine-tune it to deliver the best possible ROI.

Whether you're running your first campaign on Zepto or looking to make your current ads perform better, The Media Ant has the experience and insights to help your brand stand out.

Frequently Asked Questions

1. What is Zepto advertising?

Zepto advertising allows businesses to promote their products or services on the Zepto app through various ad formats like banner ads, sponsored listings, and category promotions. It’s a great platform to target a highly engaged audience looking for quick grocery deliveries.

2. How do I advertise on Zepto?

To advertise on Zepto, you can contact their advertising team directly or work with a trusted advertising agency like The Media Ant, which specializes in planning, executing, and optimizing Zepto campaigns.

3. What is the minimum cost to advertise on Zepto?

The cost of advertising on Zepto typically starts at ₹50,000 and can go up to ₹5,00,000 or more, depending on the ad format, duration, and targeting options.

4. What ad formats are available on Zepto?

Zepto offers several ad formats, including:

Banner Ads: For maximum visibility on the homepage or product categories.

Sponsored Listings: Highlighting your products at the top of relevant searches.

Category Promotions: Targeting specific user segments or product categories.

6. How can The Media Ant help me with Zepto advertising?

The Media Ant offers end-to-end support for Zepto advertising campaigns. From strategizing and creative development to ad placement and performance tracking, they ensure your campaign reaches the right audience and delivers measurable results.

7. How can I track the performance of my Zepto ad campaign?

Zepto provides performance metrics such as impressions, clicks, and conversions. If you’re working with an agency like The Media Ant, they will provide detailed reports and insights to help you optimize your campaign.