Article Ads will feature and promote the brand in an article format which will be published on the website. There are two types of article ads, Featured Article, and My Story. The Featured Article, which will be SEO optimized, will contain branding and will include brand names. In My Story, an article written in first person narrative will contain branding and will be included in the popular segment, My Story. Articles will be featured on the Logical Indian website homepage and will be available on the website later on. The article ads will also be published on the social media platforms, Facebook and Instagram.