Snapchat Ads

With fifty-four percent of the users being women between the age group 13-18 years, snapchat ads tend to be highly quirky, creative and in line with current trends. Snapchat ads come in a wide variety of formats like long form video ads, app install ads, article promotion ads,stories ads and snap ads. 

Long- form video Snapchat ads play a ten second preview of the whole video of the ad  with a ‘’Watch’’ CTA on the bottom of the screen that you can swipe to see the whole video. Such snapchat ads are usually used for promoting movie and tv shows trailers, behind the scenes footage and how-to videos.

App install Snapchat ads enable users to download your app from the app store without getting off Snapchat. While your ad plays, the CTA “Install Now” appears on the bottom of the screen. One just needs to swipe up to start the install in the background. 

Snapchat ads in the form of story ads appear in ‘Discover’. They are basically short user photos or video collections that can be uploaded to the user’s Story. They are a great advertising tool as users can view up to twenty sequential ads by clicking on the Story ad.

Snapchat ads in the form of collection ads is the most recent development in the marketing domain of Snapchat. These ads allow advertisers to showcase a series of products. This ad type also gives users a fun, seamless way to shop and buy. These Snapchat ads are basically video ads with a ribbon of thumbnail-sized products at the bottom.

Snapchat Advertising

Snapchat advertising is great for reaching out to the younger audience, especially millennials. If you are a marketer looking to connect with a younger demographic, Snapchat advertising is the way to go. It  gives marketers the opportunity to connect with their audience in real time, when the audience is on and about. If you're wondering why Snapchat advertising is good for your brand, consider this- 

Snapchat is a groovy, fast-paced and modern social media platform with 306 million monthly active users. 54% percent of total Snapchat active users are women between the age group 13-18 years. Men constitute 45% of the total Snapchat users. The average time spent on Snapchat by an individual is 30 minutes per day.

Further, Snapchat advertising allows you to deliver a more casual message than you would on other platforms like Facebook or Linkedin which means that  customers can interact with you on a personal level and enjoy  a unique and more customized  experience as compared to other social media platforms.

Snapchat advertising is particularly good for localized campaigns and telling compelling, interactive stories. You can set specific filters so your ads will reach specific audiences which raises the efficiency of the ads.Snapchat advertising has driven some really impressive results for some of the best brands in the world like Wego, Redbubble, and Ralph Lauren. 

Snapchat advertising is also cost effective in that it allows you to  narrow down your reach to potential customers in the right region while providing a variety of ways to target local demographics at the same time. 

How to advertise on Snapchat 

Although there is a pretty standardized procedure to follow to advertise on Snapchat, when it comes to the question of how to advertise on Snapchat most efficiently, there is no one answer. It varies depending upon the preferences and requirements of the advertiser. However, there are certain best practices that it is always advisable to follow if you want to advertise on Snapchat-

• Keep your ad under twenty seconds as most of the viewers on Snapchat tend to have a short attention span.
• Try to have separate ads for different audience groups and keep the content crisp and to the point. 
• Avoid unnecessary ornamentation in the ad.

Anyone wondering how to advertise on Snapchat would probably be well-advised to consider ad polls. Add polls can help you significantly increase your engagement and views.The insights you gain from your audience can also strengthen your ads, help you stand out from the competition, and potentially increase your sales. 

Follow these steps if you want to advertise on Snapchat- 

• Decide on your budget or the amount you want to spend. Always start low and then slowly increase the amount later in the campaign.
• Set the audience that you want to target.
• Upload your ads and make sure to keep the video vertical or 1080×1920 in resolution, and under 10 seconds. 
• Launch your ads and start tracking their effectiveness 

Snapchat advertising cost in India

Snapchat advertising cost in India is slightly higher than other platforms but the kind of  reach it gives you among the youth makes it well worth it. Snapchat advertising cost in India for a one day campaign is fifty dollars which is a bit much but at the same time your ad has got about five times better chances of getting viewed on Snapchat than other social media platforms. It is money well spent considering that the ads on Snapchat play between stories as users browse their feeds. Snapchat advertising cost in India is comparatively less than other parts of the world because it has been only a couple of years since the platform started advertising in the country. The advertising cost is therefore expected to go down from here on. People on Snapchat tend to be hyper engaged-  according to surveys nine out of ten of your followers will view an ad that you post on your account which can avail the advertiser a good return on investment and hence  justifies the high Snapchat advertising cost in India.

The Snapchat advertising cost will differ depending on what your brand’s advertising goal is. Do you want users to install your app? watch a video? Or simply complete a purchase? Snapchat advertising cost will be based on impressions (CPM). This goal-based bidding delivers the highest performance of your specific advertising goal at the lowest cost. In case your brand’s advertising objective is completing a purchase or completing a sign-up the cost will change altogether.

Digital advertising in the  Snapchat, App is one of the most popular advertising options. Frequent content updates on the portals keep user engagement high. The content of the Snapchat, App  attracts a high-quality audience with good engagement and repeat visits. If you are looking to reach out to your audience digitally, advertising on the Snapchat, App  is a good option.

The Media Ant is a recognized media agency to place your ads digitally on  Snapchat, App . We help advertisers plan, buy, execute, and monitor their digital campaigns on the  Snapchat, App . Our in-house performance team ensures that your digital campaigns are monitored and tweaked to ensure the best performance. The parameters we monitor but not limited to are Impressions, views, and clicks. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital agency, The Media Ant assure the best advertising rate and flawless execution of your campaigns in  Snapchat, App . Our online monitoring dashboard will help you monitor the campaign from your phone. In case you are looking for an agency that can help you place ads in  Snapchat, App , The Media Ant is the right choice. You can contact us over , Phone, or emails. Contact details are mentioned in the Contact Us section of the website. 

Other advertising options similar to  Snapchat, App  are advertising in the cabs of Bangalore are auto advertising, outdoor advertising in Bangalore, and AC Bus Bangalore advertising.

if you are looking to book your digital campaign in the  Snapchat, App  with The Media Ant, you can use either the online or the offline process.  I will explain here both the online as well as the offline process of booking the campaign. If an online booking is what you would prefer, go to the media page of  Snapchat, App . Select the media option of your choice. Add your selected media options to the bag. You can customize your requirement in the bag by specifying the targeting options. Best cost of advertising in the  Snapchat, App  is shown for your selection. You can then add this to the dashboard. Once in the dashboard, you can schedule dates, upload artwork, and make the payment and take your campaign live. Once the payment has been made and artwork uploaded, it can take up to 48 hours to take the campaign live.  To book the ad offline you can contact us through , email, or phone. You can also fill the planning requirement form and share your requirement. Our client servicing team will reach out to you. Once you confirm your digital campaign, a client servicing or account manager is assigned to you who will remain your point of contact through the period of the campaign. Once the campaign is over, we will provide you with a final report of the execution. Digital reports include impressions, clicks, CTR, and cost. 

Popular advertising options in  Snapchat, App  includes video ads and images ads. Image ads are also known as banner ads. 

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.