Quora Advertising 

Quora is a web app, which is a question and answer platform where one user can ask a question and the others can answer it. One question can have multiple answers and users also have the option to ‘upvote’ or ‘downvote’ any answer. 

Businesses can leverage this platform to establish themselves as ‘thought leaders’; which simply means letting the public/users know that they are experts in a particular field/topic/subject. 

Some Quora facts for advertisers wondering if it's the right platform for them to advertise on-

• Quora has more than 100 million monthly unique visitors. 
• 40% of the audience is between the age group of 25-34 years and 35% is between the ages of 18-24 years.
• The Quora audience spends an average of 15+ min daily on the site, via mobile.

With Quora advertising, advertisers can have multiple targeting options. The top three targeting options in quora advertising are-

• Contextual targeting– In this type of targeting, ads relevant to specific topics, keywords, or questions are shown. There are three types of contextual targeting in Quora advertising : topic targeting, keyword targeting and question targeting.
• Audience targeting– Shows ads to audiences that match web traffic, lookalikes, or contact lists. There are three types of Audience targeting in Quora advertising: website traffic audience targeting, lookalike audience targeting and list match audience targeting.
• Behavioral targeting– Shows ads to users based on interests or retarget them based on their history. There are three types of Behavioral targeting in Quora advertising: interest targeting, keyword history targeting and question history targeting.

Wondering why Quora advertising would be good for your brand? Here are some reasons why you should consider it -

• Reach– Quora advertising will give your brand the reach it deserves. The platform has 100+ Million monthly unique visitors, 35% of whom are between the age of 18-24 years and 40% are between  25-34 years. The average user spends about 40 minutes daily on the app. Hence the reach your brand will get with Quora Advertising will be very high. 
• Audience Intent– Quora has a high intent audience. With quora advertising, your brand can reach out to people who are willing or eager to learn new things, conduct in-depth research, find similar communities, evaluate products, share knowledge, stories and value being productive. Quora advertising to such a proactive audience could do any brand good.
• Type of Targeting– Quora is the place to be especially if you are looking to target niche communities. With Quora advertising, your brand can pick from various targeting options to better target the audience based on their interests and search patterns.

Quora Ads

Wondering how many types of Quora ads there are?

Find out below.

1. Text ad– These Quora ads are of original ad format and provide a non-intrusive, native experience to the users. This type of Quora ads primarily consists of just text (headline and body) and no images.
2. Image ad– These quora ads will make your brand visually stand out from Quora’s largely text-based platform. In addition to having text captions, advertisers will have the ability to showcase their company logo alongside an ad image.
3. Promoted answers– Another crucial category of  Quora ads, Quora Promoted Answers will let you share detailed information about your product or service that goes beyond the characters allowed in a normal ad copy. These Quora ads establish thought leadership, boost distribution of organic content and grow top of funnel awareness.

Advertise on Quora 

Are you a brand looking to advertise on Quora?

Here are some reasons why brands should advertise on Quora-

Quora is a terrific platform to advertise on and there are situations when a brand might benefit much if they advertise on quora. This is when if- 

1. The brand should be active on Quora or even advertise on Quora when it is looking to establish itself as a thought leader and establish authority on a particular topic.
2. Another time when a brand should advertise on Quora is when the brand is at that point in their marketing tunnel when it is looking to generate traffic and awareness. Quora results always come first in a google search and hence it can be a valuable contributor to your brand’s traffic. 
3. If a brand is looking to target a niche audience, Quora can prove to be an excellent platform because of the various in depth targeting options being made available by the platform.

Wondering which are the top brand categories that should advertise on Quora? Here are some-

• Entertainment brands
• Education (Ed tech) brands
• Technology related brands

Quora Advertising Cost 

Quora advertising cost is fairly affordable because the advertising will prove to be beneficial to any brand, as the platform strives to deliver value to both- users as well as the advertisers.

For users, the ads will be shown based on factors like your interests, demographics, behaviors, the topics you vote on, your profile information, your Quora answers, and more. 

Advertisers find Quora advertising cost to their benefit because the platform only shows the most relevant and highest quality ads to the targeted users.

Although Quora advertising cost depends on a lot of factors, to make sure that advertisers have this experience, advertisers need to bid for the items being auctioned - in this case, ad placements. 

Quora advertising cost is depends on the bidding, and the bidding on Quora can be done based on the following metrics- 

• Clicks (CPC)- In this model, interested advertisers bid for the cost of every click on their ads. The starting bidding price is $0.01.
• Impressions (CPM)- In this model, advertisers can bid for 1000 impressions on their ads. The minimum bidding price is $0.20.
• Conversions (target CPA)- In this model, advertisers bid for Cost Per Action (CPA) and only pay when their ads result in an action.

How To Advertise On Quora 

We have already talked about why you should advertise on quora. Now,  when you’re fully convinced that you want to advertise your brand on the platform, the question remains- how to advertise on Quora?

Any ad campaign on Quora has three levels: the Campaign, Ad Set, and Ad. Together, these three levels make up the overall structure of your advertising campaign.

Step 1 - Campaign level

Your first step of figuring out how to advertise on Quora will require completing the campaign level work. This level is the broadest on Quora Ads and it is here where one determines the campaign objective, daily budget, and launch schedule.

The objective chosen by you will not impact the ad delivery, although it will determine the metrics that appear on the dashboard, post campaign.

So in simple words, Choose a campaign objective, set a daily budget, even if you have a lifetime budget, and finally, decide a time as to when your ads will run.

Step 2 -  Ad Set Level

Your second step to figuring out how to advertise on Quora will involve working with the ad set. The ad set level makes up the central and most crucial part or core of any brand’s ad campaign.

In this step, you would have to choose what type of primary targeting you will use to reach your audience, along with the geographic locations, devices  and browser where your ads will appear.

You can also choose the gender that you want to target. Bidding for the ad set level also takes place in this set.

A general recommendation is to use around 2-4 ad sets per campaign so testing different targeting types of bidding methods becomes easier. 

Step 3 - Ad Level

The last and final step in understanding how to advertise on quora involves completing the ad level. At this point of time, you would have to pick what type of ad you would like to create and how it will appear in front of users.

In simple words, you would have to choose your ad’s format. It can be a text or image ad, or promoted answers.

All three ad units can be paired with Quora's Lead Gen Forms. Finally, fill in the required details like headline, image, and answer URL.

Digital advertising in the  Quora, Website is one of the most popular advertising options. The portals cater to the audience looking for content that would suit their product. Frequent content updates on the portals keep the user engagement high. The content of the Quora, Website  attracts a high-quality audience with good engagement and repeat visits. If you are looking to reach out to your audience digitally, advertising on the Quora, Website  is a good option.

Benefits Of Advertising in Quora.

• Quora answers  comes up in google search results
• High user intent
•  An inexpensive advertising platform 

You can find the advertising rate for the  Quora, Website  in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. You can also use the advanced pricing filters to check the targeting available while advertising digitally on the  Quora, Website . To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. Rates for digital ads can be quoted in terms of  CPC.

Create your Quora Business Page here

The Media Ant is a recognized media agency to place your ads digitally on  Quora, Website . We help advertisers plan, buy, execute, and monitor their digital campaigns on the  Quora, Website . Our in-house performance team ensures that your digital campaigns are monitored and tweaked to ensure the best performance. The parameters we monitor but not limited to are Impressions, views, and clicks. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital agency, The Media Ant assure the best advertising rate and flawless execution of your campaigns in  Quora, Website . Our online monitoring dashboard will help you monitor the campaign from your phone. In case you are looking for an agency that can help you place ads in  Quora, Website , The Media Ant is the right choice. You can contact us over , Phone, or emails. Contact details are mentioned in the Contact Us section of the website. 

Popular advertising options in  Quora, Website  includes  Text ads and images ads. Image ads are also known as banner ads. 

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1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.