This media option offers three types of Call-to-Action (CTA) leads: Form-Filled Lead, Qualified Lead, and Tele-Verified Lead. A Form-Filled Lead is a potential customer who submits their details through an online form, showing interest in a product or service. A Qualified Lead is a form-filled lead that meets the business’s criteria and has a higher chance of becoming a customer. For example, in a real estate ad, if a user fills out a form, mentions a ₹1 Cr budget, and requests a site visit, they are a Qualified Lead, while someone who just visits the website without providing details is not. A Tele-Verified Lead is a lead that has been confirmed through a phone call to verify their details and interest, ensuring they are genuinely interested in the product or service.