RoadBlock on Kutumb

Kutumb
Premium
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Used For

Impact

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Ad Type

Video

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Lead Time (in days)

3

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Span

1 day

Advertisers can dominate all available ad slots on Zepto for an entire day, ensuring users see only their brand message during their visit. This approach maximizes visibility and impact, making it ideal for creating a strong and exclusive brand presence. Additionally, clicking on the ad allows users to be redirected to external links, providing seamless access to the advertiser’s desired destination, such as a website or landing page.Please refer the images in reference images section to understand the media types better.

Rack Rate

₹ 3,63,000 / Per Campaign

party-popper

TMA Offer

Login To View

Min Billing

₹ 3,30,000

Min Billing

₹ 3,30,000

Execution Details

Creative Speci: image

Unit

px

Format

.Jpeg, .Png

Resolution

300

Detailed Dimension

(300x250) also (320x480) for Full Day Top Fixed Ad Slot (300x250)

Creative Spec: video

Format

.MP4

Max File Size

<5MB, 15-20 Secs

Placement

Click trackers/ Landing Page URL

ADDITIONAL INSTRUCTIONS

Restrictions

Message Copy/Write-up - Max 90 Characters in English (Translatable into other regional languages as per req)

Estimated CTR

0.4-0.6%

Campaign Guidlines

Click here

Other related details

Click here

Estimated Views

Tentative Reach-6 million, And 3 million for Full Day Top Fixed Ad Slot

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

First Proof Of Execution(In Days)

1

Proof Of Execution Frequency

At the end of the campaign only

Kutumb Roadblock Advertising

Roadblock advertising is one of the most impactful ways to dominate a digital platform. With roadblock ads, your brand takes over an entire platform or its specific sections for a set duration, ensuring 100% share of voice. These ads are ideal for creating a powerful first impression, launching a product, or driving large-scale brand awareness. Whether on websites, apps, or OTT platforms, roadblock advertising guarantees maximum visibility and unmatched attention from your audience.

Kutumb Roadblock Ads Cost 

The cost of Kutumb roadblock ads typically ranges from ₹1.5 lakhs to ₹50 lakhs or more. For smaller platforms or niche websites, the cost may start at ₹1.5 lakhs for a 24-hour takeover. In contrast, premium platforms like high-traffic apps or OTT services may command rates as high as ₹50 lakhs for the same duration, depending on their audience size and traffic volume​

To get a tailored quote for your campaign, contact The Media Ant, where we ensure you get the best rates and maximize ROI for your roadblock ad campaigns.

Kutumb Roadblock Ads Benefits

  • 100% Brand Visibility: Roadblock ads give your brand exclusive attention, ensuring that no competing ads distract your audience.

  • Massive Reach: With total control over the platform, you can target a broad audience all at once, making it perfect for high-impact campaigns.

  • Boosted Brand Recall: Roadblock ads create a lasting impression, especially during events, product launches, or seasonal sales.

  • Customizable Formats: From homepage takeovers to app launch screens, roadblock ads offer creative flexibility to match your campaign goals.

  • High ROI: With complete dominance of the platform, roadblock ads often yield excellent engagement and conversion rates.

Looking to dominate Kutumb with roadblock ads? Let The Media Ant help you craft and execute a campaign that stands out!