Koo App is an Indian micro-blogging and social networking platform founded by Aprameya Radhakrishna and is available in over 10+ regional languages covering approx. 878 cities. Koo App was launched in March 2020 and is associated with topics like entertainment, cricket, politics, news, poetry, spirituality and more. With approx. 10M monthly users, Koo App is a premium social platform that connects various influential people from different sectors. Companies can build user engagement and consumer relations through Koo App Advertising by retargeting potential customers in multiple languages. Koo App Advertising targets real audiences using interactive campaigns that reach an affluent audience. Koo App Advertising will include various ad options such as video ads, banner ads, or app install ads. Want to Advertise on Koo App?

Male

Female

Gender Distribution

Users In %

18-24

25-34

35-44

45-54

Age Distribution

Users

Per Day

Time Spent

Case Studies

<h2 dir="ltr" style="font-size: 30px;">Koo App Banner Ads</h2>Koo App Banner ads are a highly effective way to <a href="https://www.themediaant.com/digital" style="background-color: transparent;">promote your brand across various digital media platforms</a>. These visually engaging ads can greatly enhance your online visibility, helping you reach a wider audience. Below, we cover all the essential aspects of banner ads, including their costs and templates that work best for platforms like Koo App.Koo App Banner Advertisement CostThe cost of running Koo App banner ads varies based on several key factors:<ul style="font-size: 14px;"><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Platform: Different digital platforms have varying costs. For example, Instagram generally has higher costs due to its large user base and high engagement levels. Platforms like Hotstar may have more flexible pricing, especially during live events like sports or entertainment shows.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Ad Format: The type of ad you choose (static, animated, or interactive) can affect the cost. Interactive or video-based ads typically cost more than standard image-based banner ads, as they offer higher engagement rates.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Audience Targeting: Advanced targeting options (like demographics, interests, behaviors, and location) help you reach a specific audience, but more precise targeting usually leads to higher costs.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Ad Placement: Premium placements, such as the top of a page or during high-traffic moments (e.g., live streaming of a popular event), can increase costs.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Campaign Duration: Longer campaigns tend to be more expensive overall, but they often provide better long-term exposure and engagement.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Bidding Strategy: On many platforms, you can choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing models. CPC charges you for each click on your banner, while CPM charges for every thousand impressions your ad receives.</li></ul>By carefully selecting the right platform, targeting options, and ad format, businesses can effectively manage banner advertisement costs on Koo App while achieving strong visibility and engagement.Koo App  Banner Advertisement RatesKoo App Banner Advertisement Rates typically range from ₹100 to ₹3,000 per 1,000 impressions (CPM) or ₹5 to ₹50 per click (CPC), depending on factors such as platform type, audience targeting, and ad format. For instance, social media platforms like Instagram may charge higher rates due to their extensive reach and engagement, while display ads on websites might offer more competitive pricing. Understanding these rates is crucial for businesses aiming to optimize their advertising budget effectively.

Creative Spec

Banners Ads are rectangular image ads with brand information displayed along with the content on the Koo App. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Banner

Impressions

Ad Placement

1 Level Targteing

2 Level Targeting

3 Level Targeting

Koo App

<h1>Koo App Advertising</h1>

<h2>Koo App Advertisement</h2>Koo App is a new social networking platform that lets users operate the app in their language. With approx. 62% male users, Koo App Advertisement will target the right audience that you need. Through Koo App Advertisement, companies can build brand visibility and improve consumer retention. Targeting users who wish to use their regional language, Koo App Advertisement provides advertisers with a whole new demographic that they can focus on. <h2>Koo App Ads</h2>Founded by Aprameya Radhakrishna and Mayank Bidawatka, Koo App Ads will target a large-scale audience demographic. The app allows users to operate using regional languages, and the users can post various text, photos, or videos. Koo App Ads will target the regional audience who use their local language with a widespread audience across India. Koo App won the AatmaNirbhar App Innovation Challenge, which was held on August 2020 by the Government of India. <h2>Koo App Advertisement Cost</h2>Koo App Advertisement Cost will depend on the various media ad options chosen by the advertisers. Our pricing models for Koo App Advertisement Rates are as per the ad option chosen and customizing accordingly.<a href="https://www.themediaant.com/ad-campaign-brief" target="_blank">Get the best rates to place your ad on any digital platform on The Media Ant</a><h3>Koo App Advertisement Rates</h3>Looking to Place Your Koo App Advertisement? Koo App Advertisement Rates can be found by visiting the “Top Choice” section on “Advertise on Koo App”, which will include all the <a href="https://www.themediaant.com/digital">digital advertising ad options</a> the companies can choose from according to their requirements. Various ad options like video ads, banner ads, and more are available for Koo App Advertisement at discounted rates, from which brands and companies can select according to their requirements.<h3>Koo App Advertising Rates</h3>Want to Advertise on Koo App? Koo App Advertising Rates will vary depending on the media option that is available or chosen by the advertiser. Some media options that are available for Koo App Advertising include video ads, banner ads, and more. <a href="https://www.themediaant.com/mash">Check the best rates to advertise on digital platforms in The Media Ant's digital advertising planning tools</a>You can check out discounted Koo App Advertisement Cost on the official website of <a href="https://www.themediaant.com/">The Media Ant</a>. Companies can pick the ads option most relevant to their needs and requirements.<a href="https://www.themediaant.com/digital">Get the best rates to place your ad on any digital platform on The Media Ant</a>.<h2>Koo App Advertisement Agency</h2>Looking to Advertise on Koo App? The Media Ant is India’s leading digital advertising agency that provides the best rates for all your digital advertising needs. With a presence across India in major cities like Bangalore, Mumbai, and Delhi.We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on any digital platform are available online on our website. The Media Ant also measures campaign engagement and provides you with the best rates for digital advertising campaigns. You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. <a href="https://www.themediaant.com/">The Media Ant</a> contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h3>Koo App Advertising FAQs</h3>Looking for more information to place your Koo App Advertisement? Read on to find out more.<h4>Who is Koo App Advertisement Target Audience?</h4>Koo App Advertisement will target a large-scale audience who diligently use the app to garner information and entertainment. The target audience will likely have a good internet connection and are fluent in regional languages. <ul><li>Approximately 62% of users of the Koo App are males, and 38% of users are females, which will make up most of the target audience.</li><li>Approximately 37% of users exposed to Koo App Advertising are in the 18 - 24 age group.</li><li>Users of the Koo App spent approximately 20 minutes on the app.</li></ul><h4>Who Can Advertise on Koo App?</h4>Koo App Advertising has been previously by brands such as Snapdeal, Amul, Groww, UCO Bank, Droom, HDFC Securities, Bajaj Group and Fortis Healthcare.<ul><li>BFSI Companies like UCO Bank, HDFC Securities and more have found a way to capitalise from the market through the homegrown micro-blogging site but placing ads on Koo App.</li><li>Automobile Sector: Companies like Droom use innovative advertising formats and customized marketing strategies to increase brand recognition and display new products.</li><li>E-Commerce: With approx. 3.1M monthly active users, Koo App will act as a good option for e-commerce sites like Amazon, Myntra, and others to target their customers. Advertisers can target new and retain old clients by showcasing new deals and offers.</li></ul>

Digital advertising in the  Koo App is one of the most popular advertising options. Frequent content updates on the portals keep user engagement high. The content of the Koo App  attracts a high-quality audience with good engagement and repeat visits. If you are looking to reach out to your audience digitally, advertising on the Koo App  is a good option.

You can find the advertising rate for the  Koo App  in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. You can also use the advanced pricing filters to check the targeting available while advertising digitally on the  Koo App . To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. Rates for digital ads can be quoted in terms of CPM, CPC, or a fixed price. CPM rate for Koo App varies with the page position and the ad size. However,  Koo App  provides one of the lowest CPM in its category.

The Media Ant is a recognized media agency to place your ads digitally on  Koo App . We help advertisers plan, buy, execute, and monitor their digital campaigns on the  Koo App . Our in-house performance team ensures that your digital campaigns are monitored and tweaked to ensure the best performance. The parameters we monitor but are not limited to are Impressions, views, and clicks. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital agency, The Media Ant assure the best advertising rate and flawless execution of your campaigns in  Koo App . Our online monitoring dashboard will help you monitor the campaign from your phone. In case you are looking for an agency that can help you place ads in  Koo App , The Media Ant is the right choice. You can contact us over , Phone, or email. Contact details are mentioned in the Contact Us section of the website.

if you are looking to book your digital campaign in the  Koo App  with The Media Ant, you can use either the online or the offline process.  I will explain here both the online as well as offline process of booking the campaign. If an online booking is what you would prefer, go to the media page of  Koo App . Select the media option of your choice. Add your selected media options to the bag. You can customize your requirement in the bag by specifying the targeting options. The best cost of advertising in the  Koo App  is shown for your selection. You can then add this to the dashboard. Once in the dashboard, you can schedule dates, upload artwork, make the payment and take your campaign live. Once the payment has been made and the artwork uploaded, it can take up to 48 hours to take the campaign live.  To book the ad offline you can contact us through , email, or phone. You can also fill out the planning requirement form and share your requirement. Our client servicing team will reach out to you. Once you confirm your digital campaign, a client servicing or account manager is assigned to you who will remain your point of contact through the period of the campaign. Once the campaign is over, we will provide you with a final report of the execution. Digital reports include impressions, clicks, CTR, and cost.

Cinema

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Banner on Koo App

Used For

Reach

Ad Type

Image

Lead Time (in days)

3

Span

1 days

Banners Ads are rectangular image ads with brand information displayed along with the content on the Koo App. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Rack Rate

Login To View

Min Billing

₹ 3,00,000

Add to Bag

For Discounted Rate

Min Billing

₹ 3,00,000

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: image

px

.jpg

300

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

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