Inshorts Advertising Cost

Inshorts Advertising Cost

2.4M

Monthly Unique Users

App

Medium

About Inshorts Advertising Cost

Inshorts AdvertisingInshorts is one of India’s most popular news apps, delivering concise and engaging news stories to millions of users. Its unique format of presenting news in just 60 words makes it a favorite among professionals, students, and busy readers who prefer quick updates. With millions of active users daily, Inshorts provides an excellent opportunity for businesses to connect with a highly engaged, educated, and tech-savvy audience. Whether your goal is to build brand awareness or drive conversions, advertising on Inshorts can help you achieve it effectively.The platform offers precision targeting, ensuring your ads reach the right audience at the right time, along with various innovative ad formats. By leveraging Inshorts’ popularity, your business can enjoy high engagement and visibility among its niche audience.As of 2024, Inshorts boasts 15–18 million monthly active users (MAUs), making it a leading platform for businesses looking to advertise to India’s growing digital audience.Why Run Inshorts Ads?Inshorts ads allow businesses to connect with a highly engaged audience that consumes curated content daily. Whether you're targeting a specific demographic or want to boost visibility for your brand, Inshorts provides the perfect platform with precision targeting, creative ad formats, and detailed performance tracking. Here are the advantages of advertising on Inshorts:Reach a Targeted Audience: Inshorts’ user base consists of young professionals, students, and educated readers, making it ideal for brands targeting urban, tech-savvy audiences.Unique Ad Formats: With ad options like display banners, video ads, branded content, and push notifications, Inshorts ensures your campaigns stand out and resonate with the audience.Seamless Integration with Content: Inshorts ads blend seamlessly into the app’s user experience, ensuring high visibility without being intrusive.Cost-Effective Advertising: Whether you’re a small business or a large enterprise, Inshorts offers scalable advertising options to suit your budget and campaign goals.Real-Time Data Insights: Inshorts provides robust analytics to help you monitor impressions, clicks, and engagement metrics, enabling better optimization of your campaigns.High Engagement Rates: As users spend quality time on the app to consume news, your ads enjoy greater chances of meaningful engagement, driving better ROI.Inshorts Advertising CostAdvertising on Inshorts is flexible and depends on the type and scope of the campaign. For smaller campaigns, ad budgets typically start from ₹25,000 to ₹50,000. For larger, more elaborate campaigns featuring multiple ad formats, the cost can go up to ₹5,00,000 or more. Pricing is influenced by factors like the ad format, campaign duration, audience targeting, and campaign objectives.For accurate pricing tailored to your needs, reach out to an advertising agency like The Media Ant, which specializes in managing Inshorts ad campaigns.Inshorts Advertising Agency in IndiaLooking to advertise on Inshorts and tap into its massive audience? Partner with The Media Ant, India’s trusted advertising agency, to craft and execute impactful campaigns tailored to your brand goals.As experts in digital advertising, we help businesses run seamless Inshorts campaigns, from strategy and creative development to ad placement and performance tracking. Whether you're planning display ads, video ads, or branded content campaigns, The Media Ant ensures maximum ROI from your Inshorts advertising efforts.Frequently Asked Questions1. What is Inshorts advertising?Inshorts advertising allows businesses to promote their products or services on the Inshorts news app through various ad formats, such as banner ads, push notifications, and branded stories.2. How do I advertise on Inshorts?To advertise on Inshorts, you can contact their advertising team directly or work with an experienced agency like The Media Ant, which handles planning, execution, and optimization of your campaigns.3. What is the minimum cost to advertise on Inshorts?The minimum cost for advertising on Inshorts starts at approximately ₹25,000, depending on the ad format, audience targeting, and campaign duration.4. What ad formats are available on Inshorts?Inshorts offers a range of advertising formats:Banner Ads: Visible on the app interface for maximum exposure.Video Ads: Engaging and impactful ads that capture user attention.Branded Stories: Native content that blends seamlessly with the app’s editorial stories.Push Notifications: Personalized notifications delivered directly to users.5. How does The Media Ant help with Inshorts advertising?The Media Ant provides end-to-end support for Inshorts advertising campaigns. From strategizing ad creatives and selecting the best formats to optimizing campaign performance, we ensure that your ads deliver measurable results.6. How do I measure the performance of my Inshorts campaign?Inshorts provides detailed analytics such as impressions, clicks, CTR (Click-Through Rate), and engagement metrics. With The Media Ant as your partner, you’ll receive comprehensive campaign performance reports and actionable insights to optimize your ads.

Key Insights

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4.2

Language

English

Categories

News

Top Choice

Popular

Banner

In the Inshorts app, two types of banner ads are available: Sticky Banners and Interstitial Banners. Sticky Banners are small, rectangular ads typically displayed at the bottom of the screen, while Interstitial Banners are full-screen ads that provide an immersive experience. The minimum billing for campaigns starts at ₹50,000; however, based on recent insights, a spend of at least ₹1,00,000 is recommended for better traction. Sticky Banners are priced at ₹220/CPM, while Interstitial Banners are ₹319/CPM for impressions between 156,740 and 330,578, dropping to ₹302/CPM for impressions above 330,579. Higher impression volumes lower the CPM, optimizing campaign costs as you scale.
Base Rate

₹ 0.333 Per Impression

Popular

Video

In Inshorts, video ads are available in three engaging interstitials formats to capture user attention. The 2-in-1 Interstitial shows a vertical video on the top half (auto-play on Android, click-to-play on iOS) and a branded creative on the bottom half with a call-to-action that directs users to the brand's website. The Full-Screen Vertical Video provides an immersive ad experience, with the video auto-playing on Android and click-to-play on iOS. Lastly, the Theatrical Video Interstitial is a full-screen, non-clickable video played in landscape mode, offering a premium and uninterrupted viewing experience. These formats are designed to deliver high visibility and user engagement.
Base Rate

₹ 0.484 Per Impression

Premium

Article

In Inshorts, article ads can be published in several effective formats to engage users. The Normal Story appears randomly based on a user’s reading patterns and is visible once per user. The Poll Story allows brands to gather user opinions through a poll located at the footer section of the article, offering two tappable options with real-time results displayed instantly. The Notification Story integrates branded content as the first story of a user’s session, with a notification sent to iOS users for added visibility. Lastly, the Premium Story also integrates branded content as the first story, ensuring maximum prominence within the news feed. These formats provide flexibility for brands to connect with their audience effectively.
Base Rate

₹ 6,05,000 Per Article

Premium

RoadBlock

Roadblock Ads on Inshorts are high-impact placements that block all ads on the platform for 24 hours, delivering maximum visibility. This includes five ad formats: Interstitial Banners (full-screen banners shown after the first 5 cards and then every 7–8 cards), 2-in-1 Video Interstitials (split-screen with a video on top and a brand creative with a call-to-action below), Native Banners (at the bottom of cards with a call-to-action), Vertical Video Interstitials (full-screen portrait videos), and Theatrical Video Interstitials (landscape videos with static backgrounds). These formats ensure comprehensive reach and engagement in a single day.
Base Rate

₹ 12,10,000 Per Day

Premium
Inshorts - Motion Story Advertising
Inshorts - 360-Degree Advertising

Innovation

Inshorts offers a range of innovative ad formats to engage users creatively. Digital Magazine presents 8–10 carousel cards with videos, GIFs, and CTAs, shareable on social media. Video Magazine uses gesture-controlled frames with 5–7 second contextual videos for seamless storytelling. Motion Magazine combines animations with informative content in a native, interactive format. The Gallery showcases 4–6 clickable tiles with intriguing facts, expanding on tap for high engagement. Fact Cards highlight 4–6 shareable facts with unique placement and frequency, seen in new user sessions. Switch uses interactive buttons or knobs to reveal animated content dynamically with every tap. Additional customizable options include Decks, Cover Pages, Quizzes, and more, tailored to campaign needs.
Base Rate

₹ 18,15,000 Per Campaign

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Media Demographics & Analytics

Advertisers

1

Bangor University

2

GIVA

3

TVS Motor Company

4

Nexus Mall

5

Brick and Bolt

User Reach & Demographics

Users %

Gender Distribution

Male

Female

82

18

Users

Age Distribution

in %


12-15

1

16-19

24

20-29

45

30-39

21

40-49

9

50+

0

Users

City Wise Distribution

in %


Delhi

16

Bangalore

13

Mumbai

13

Hyderabad

6

Chennai

5

Kolkata

5

Ahmedabad

5

Kochi

1

Users

Income Level Distribution

In %


High

17

Mid

33

Low

50

Users

Time Spent

in Mins


Per Day

14

Users

Other Area Covered

Cities in %


Pune

9

Lucknow

5

Chandigarh

3

Jaipur

3

Patna

3

Indore

2

Agra

2

Nagpur

2

Bhubaneswar

2

Kanpur

1

Bhopal

1

Guwahati

1


Inshorts Advertising Cost

Advertising Option

TMA Offer

Banner

₹ 0.319 Per Impression

Video

₹ 0.44 Per Impression

Article

₹ 5,50,000 Per Article

RoadBlock

₹ 11,00,000 Per Day

Innovation

₹ 16,50,000 Per Campaign

Inshorts Advertising

Inshorts is one of India’s most popular news apps, delivering concise and engaging news stories to millions of users. Its unique format of presenting news in just 60 words makes it a favorite among professionals, students, and busy readers who prefer quick updates. With millions of active users daily, Inshorts provides an excellent opportunity for businesses to connect with a highly engaged, educated, and tech-savvy audience. Whether your goal is to build brand awareness or drive conversions, advertising on Inshorts can help you achieve it effectively.

The platform offers precision targeting, ensuring your ads reach the right audience at the right time, along with various innovative ad formats. By leveraging Inshorts’ popularity, your business can enjoy high engagement and visibility among its niche audience.

As of 2024, Inshorts boasts 15–18 million monthly active users (MAUs), making it a leading platform for businesses looking to advertise to India’s growing digital audience.

Why Run Inshorts Ads?

Inshorts ads allow businesses to connect with a highly engaged audience that consumes curated content daily. Whether you're targeting a specific demographic or want to boost visibility for your brand, Inshorts provides the perfect platform with precision targeting, creative ad formats, and detailed performance tracking. Here are the advantages of advertising on Inshorts:

  • Reach a Targeted Audience: Inshorts’ user base consists of young professionals, students, and educated readers, making it ideal for brands targeting urban, tech-savvy audiences.

  • Unique Ad Formats: With ad options like display banners, video ads, branded content, and push notifications, Inshorts ensures your campaigns stand out and resonate with the audience.

  • Seamless Integration with Content: Inshorts ads blend seamlessly into the app’s user experience, ensuring high visibility without being intrusive.

  • Cost-Effective Advertising: Whether you’re a small business or a large enterprise, Inshorts offers scalable advertising options to suit your budget and campaign goals.

  • Real-Time Data Insights: Inshorts provides robust analytics to help you monitor impressions, clicks, and engagement metrics, enabling better optimization of your campaigns.

  • High Engagement Rates: As users spend quality time on the app to consume news, your ads enjoy greater chances of meaningful engagement, driving better ROI.

Inshorts Advertising Cost

Advertising on Inshorts is flexible and depends on the type and scope of the campaign. For smaller campaigns, ad budgets typically start from ₹25,000 to ₹50,000. For larger, more elaborate campaigns featuring multiple ad formats, the cost can go up to ₹5,00,000 or more. Pricing is influenced by factors like the ad format, campaign duration, audience targeting, and campaign objectives.

For accurate pricing tailored to your needs, reach out to an advertising agency like The Media Ant, which specializes in managing Inshorts ad campaigns.

Inshorts Advertising Agency in India

Looking to advertise on Inshorts and tap into its massive audience? Partner with The Media Ant, India’s trusted advertising agency, to craft and execute impactful campaigns tailored to your brand goals.

As experts in digital advertising, we help businesses run seamless Inshorts campaigns, from strategy and creative development to ad placement and performance tracking. Whether you're planning display ads, video ads, or branded content campaigns, The Media Ant ensures maximum ROI from your Inshorts advertising efforts.

Frequently Asked Questions

1. What is Inshorts advertising?

Inshorts advertising allows businesses to promote their products or services on the Inshorts news app through various ad formats, such as banner ads, push notifications, and branded stories.

2. How do I advertise on Inshorts?

To advertise on Inshorts, you can contact their advertising team directly or work with an experienced agency like The Media Ant, which handles planning, execution, and optimization of your campaigns.

3. What is the minimum cost to advertise on Inshorts?

The minimum cost for advertising on Inshorts starts at approximately ₹25,000, depending on the ad format, audience targeting, and campaign duration.

4. What ad formats are available on Inshorts?

Inshorts offers a range of advertising formats:

  • Banner Ads: Visible on the app interface for maximum exposure.

  • Video Ads: Engaging and impactful ads that capture user attention.

  • Branded Stories: Native content that blends seamlessly with the app’s editorial stories.

  • Push Notifications: Personalized notifications delivered directly to users.

5. How does The Media Ant help with Inshorts advertising?

The Media Ant provides end-to-end support for Inshorts advertising campaigns. From strategizing ad creatives and selecting the best formats to optimizing campaign performance, we ensure that your ads deliver measurable results.

6. How do I measure the performance of my Inshorts campaign?

Inshorts provides detailed analytics such as impressions, clicks, CTR (Click-Through Rate), and engagement metrics. With The Media Ant as your partner, you’ll receive comprehensive campaign performance reports and actionable insights to optimize your ads.