Scratch card promotions on Google Pay are a highly effective way to acquire clients and drive engagement. After completing a transaction, users receive a scratch card that features the advertiser’s offer, such as cashback or a discount coupon, redeemable on the advertiser’s platform. This interactive approach not only captures user attention but also fosters direct engagement, creating a seamless connection between the brand and the customer. With a Cost Per Engagement (CPE) pricing model, advertisers pay only when users interact with the scratch card, ensuring cost efficiency while driving meaningful interactions and boosting conversions