Advertising in Google Display, Website
Google display advertising, also known as Google Display Network Advertising, Banner Advertising and Display Advertising, is a self-serve platform advertising option where you can target your potential customers with banner ads that can be images, texts or combination of both that are displayed across Google Display Network. One can also use a GIF format image for Banner advertising, given it follows Google guidelines. Another popular form of Display Advertising is responsive ad. The purpose of responsive ad is to make the best use of the available space. It automatically fits the images and text provided by the advertisers in the available space. The only drawback of the responsive ad is that the user has no control over the appearance.
Google Display Network is a group of more than 2 million websites and apps where the Google Display Ads can appear. Google Display Network sites reach approximately 90% of the internet users worldwide.
1. Setting up the advertising campaign on Google Adword
2. Advertising worth Rs 5000
3. One month campaign
1. Setting up of Facebook page if not existing already
2. Creative cost would be additional if required
Display ads can appear at any position on the member websites or apps in the Google Display Network based on the targeting by the advertiser. Some of the popular sizes for the Banner Ads are:
Following are the advantages of Banner Advertising:
One of the best features of Display Marketing is options to target your desired audience. This targeting can be based on the audience behaviour or Content.
Google Display Advertising is a self-serve platform. The Google Display Advertising Rates are determined by a bidding system. Once you setup a Google Display Ad, it will ask you for a budget per day. This would be the cost you are ready to spend each day. Then you would be asked about the bid amount. This is the maximum price you would want to pay for a click. There are other two options for bidding as well:
The Google Display Advertising Rates would depend on a number of factors like other ads competing for the same ad position, your ad rank which would depend on your maximum CPC bid and quality score of your ad. These Google Display Advertising Rates are the only cost you would need to pay if you are setting up the Google Display Advertising on your own. In case, you want to employ a Display Advertising Agency, they would charge you a minimal commission that would be over and above the Google Display Advertising Rates.
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Placement Page||Run On Site/ Home Page/ Inside Page|
|Dimension||300 x 250/ 120 x 600/ 728 x 90|
|Banner Type||Leaderboard/ Tower/ Rectangle|
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
When the campaign is live, you will get a screenshot of the ad within 24 hours.
A google sheet will be shared for campaign tracking.
The Media Ant is one of the best Display Advertising Agencies. Being a Premier Google Partner, The Media Ant comes with Display Marketing experts trained and supported by Google. The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. The Media Ant can help you to get better ROI and scalability to make your campaign a complete success.
The Media Ant has a proven track record and experience of helping your brand with following Marketing Goals:
The Media Ant has helped SME brands as well as big brands in both B2C and B2B markets across various industries and sectors. Some of the prominent clients for Google Display Advertising are:
If you want to know about other Google advertising options, visit
Google Display, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Google Display, Website Website advertising rates, different types of media options and advertising cost here. Google Display, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Google Display, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.