Innovation includes In-app integration in which ads will be displayed on the entire mobile screen. Ad options include a premium story ad which will be visible to users once while opening the app and a normal story ad will appear after the 5th story and it is also visible to users once. Apart from this Innovation also includes an Interstitial banner ad which is a full-screen non-intrusive slot integrated with the content and it will be visible after 5 stories then after every 7. 2 in1 Video Interstitial ad is a video ad that will be placed at the top half along with the brand creative at the bottom half.