With the increasing digitization of our society, media platforms and content have experienced dynamic shifts that shape our communication, information dissemination, entertainment, and even business activities. Understanding these trends is not just a matter of curiosity, but it’s a practical necessity for everyone, from businesses and marketers to educators and policy-makers, to individuals who wish to stay current and relevant.
The quiz is based on the Dentsu Media Trends Report 2023, which talks about the media trends in detail in all the segments. We hope that you enjoy this trivia and it keeps you updated with the latest trends and information about the advertising industry.
#1. Which streaming service announced ad-supported tiers in 2023?
#2. As of 2023, which company saw more paid subscriptions across its platforms Hulu, ESPN+, Disney+ etc?
#3. During the year 2023, which economic factor is making households rethink their streaming service subscriptions?
#4. Which brand introduced the game “ Ghost Phone” as part of its Augmented Reality experience in 2023?
#5. Which brand acquired “Heardle”, a music-based game to improve user engagement in 2023?
#6. Which platform improves engagement by personalizing video feeds based on user interest?
#7. Which of the following is not a reason why platforms like Youtube shows user personalized video feeds?
#8. Which tech company can analyze user eye movements while viewing a page?
#9. What does AVOD stand for?
