In the ever-evolving realm of digital advertising, staying ahead requires not only understanding current trends but also anticipating future shifts. The “Dentsu & e4m Digital Advertising Report 2024″ serves as a beacon for industry professionals, marketers, and strategists seeking to navigate the complex digital waters. As we explore the key findings and trivia from this pivotal report, we uncover the trends that are setting the stage for the next era of digital advertising, offering a glimpse into the future of media in a world where innovation knows no bounds.
#1. Which segment had the largest advertising spends share in the year 2023?
#2. Which digital media components dominate digital media spends with a 30% share?
#3. What events have significantly influenced the Indian Advertising market growth?
#4. Which media had the second largest advertising spends in the year 2023?
#5. Which media is projected to significantly influence the future of television consumption in India?
#6. Which sector holds the largest share in the Indian advertising market in the year 2023?
#7. What type of tourism is the government promoting through the ‘Visit India 2023’ campaign?
#8. Which initiative is accomplishing the goal for digital inclusivity connecting villages beyond gram panchayats in India?
#9. In the year 2023, which of the following digital media formats did the BFSI sector spend 42% of it’s digital budget on?
