Radio Advertising Cost in Pune
Ad Option | Rates | Place Ads |
|---|---|---|
Jingle | ₹ 6 - ₹ 66 | Book Now |
Radio Advertising Agency in Pune
The Media Ant is a leading Radio advertising agency in Pune. Having served multiple clients across Pune, we guarantee the best rates for FM advertising. Our data-led planning for the Radio campaign ensures that we pick the best radio stations in Pune and at the optimal cost. Contact us either through email or phone for your Radio campaign in Pune.
There are various ways to place ads on the FM stations of Pune. The conventional method of placing an ad in FM stations of Pune is to contact a local radio advertising agency. After you have contacted the ad agency and shared your requirement, the radio ad agency would share a radio plan, negotiate the rate for placing ads in Pune FM on your behalf, buy the ad spots and monitor them. The Media Ant is one of the best radio ad agencies in Pune and can help you in planning your Radio ad campaign. You can reach out to us for a custom plan and avail the best rates for your Radio campaign in Pune.
Radio Advertising Types in Pune
1) Jingle Ads: These ads are the most popular ad format for FM stations in Pune. Pre-recorded jingles are played during the ad breaks. The ad length is between 10 seconds to 60 seconds. Longer than 60-sec jingles can also be played but are rare as the cost of ad increases proportionately with the ad length. Use this ad format in Pune for high reach and high-frequency campaign.
3) RJ Mentions: This is the ad format where an RJ from the FM station of Pune talks about your product or service. This ad format may be expensive but manages to cut the clutter and is presented as part of the content. It is important to remember that people tune into any FM station in Pune to listen to both the music as well as RJs talking. There is high allegiance to popular RJ of FM stations.
4) Studio Shift: This refers to broadcasting from the clients' location. This is used mainly for high impact launches in Pune where the RJ sets up his or her studio at the advertiser’s premises and broadcasts from there. This is a high impact ad type but expensive at the same time.
6) Road Block: In this format, all ad spots including jingles and RJ mentions are blocked for the given advertiser. During the selected time band, all ads on the given FM station of Pune will only play ads of a given brand. This is a high impact clutter-free format and used by brands in cluttered categories like real estate to break the clutter.
Radio Advertising Rates in Pune
Get Radio Advertising Rate in Pune for all FM stations that operate here. FM Ad Rate in Pune or in any other city varies for different stations. The Ad rates for FM channels in Pune
are dependent upon the kind of audience as well as the reach of a station. Ad rates are typically directly correlated to the popularity of the FM station.
The cost of Radio advertising in Pune is higher for more popular stations and lower for stations that are not much popular. Similarly, FM stations catering to a niche audience might charge a premium to the advertisers, such as FM station playing English music in Pune might have a lower reach but since it caters to a niche audience, it may charge a premium for advertising on the FM station.
Radio advertising costs in Pune also change with the type of media opted for. There are various ad format options available to advertise. Along with the rate of Jingle advertising in FM stations of
Pune, The Media Ant website also provides rates for other innovative ad types like RJ Mention, Sponsorship tag, Studio shift, Interviews, and other custom ad types.
Prime Time ad rate and Non-Prime Time ad rate for FM stations in Pune also differ. Prime Time ad rate is the rate applicable when you choose to place your ad only during the prime time, i.e., from 7 am to 12 noon and 5 pm to 10 pm. The time band might vary slightly for few FM stations but broadly these are the accepted prime time and nonprime definition.
List of Radio Advertising Agency in India