Advertising in Power Line Magazine
About Advertising in Power Line Magazine
Some of the facts and figures on Power Line Magazine India is provided below :
Key Insights
Top Choice
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Power Line Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,01,545 Per Insert |
Cover Page | ₹ 2,03,090 Per Insert |
Double Spread | ₹ 2,00,000 Per Insert |
About Power Line Magazine Advertising
Power Line is the premiere magazine for the Indian power sector. It covers all segments of the sector – generation, transmission and distribution. It tracks key developments, analyses major trends, profiles noteworthy organisations, interviews top managers, features opinions of industry experts, tracks financing, covers technology developments, profiles people of interest and provides key data and statistics. It is a “must read” for any professional involved with the Indian power sector, be it a power producer or distributor, technology provider or contractor, “policy maker” or regulator, management consultant or financier. It is published monthly.
About Power Line Magazine Advertising
Some of the facts and figures on Power Line Magazine India is provided below :
About Power Line Magazine Advertising
| Industry | Split |
| State owned Genco’s, Transco’s, Discom’s; Private Utilities | 3,100 |
| Public & private sector power developers | 2,400 |
| Equipment manufacturers & construction contractors | 4,400 |
| Governmental & inter-governmental agencies | 1,200 |
| Legislators & other opinion makers | 800 |
| Financial community | 400 |
| End users (Industrial segment) | 2000 |
| Consulting engineers (across segments & companies) | 2300 |
| Overseas | 400+ |
About Power Line Magazine Advertising
| Month | InFocus/Special Section |
| Jan’19 | -Diesel Engines & Gensets -Cables & Conductors |
| Feb’19 (Extra circulation at India Smart Utility Week ) | -Smart Grids -R&M of Power Plants |
| March’19 (Extra circulation at Gridtech) | -Digitalisation in Power -Hydro Power |
| Apr’19 | -Lighting -Micro grids -Testing & Measurement |
| May’19 | -Grid Modernisation -Renewables -Electric Vehicles (EV) |
| June’19 | -Transmission Infra -Substation & Switchgears -Ash Handling |
| July’19 | -Energy Management & Efficiency -Power Generation |
| Aug’19 | -Power Distribution -SCADA Systems & Sensors -BTG (Boiler Turbine Generator) |
| Sept’19 (Extra circulation at Power Line Summit) | 23rd Anniversary issue -Year’s Biggest Issue -Segment-wise review of the past year -Projections & predictions for the coming year -Circulation throughout the year across all power related conferences & exhibitions |
| Oct ’19 | -Emission Control -Towers & Structures |
| Nov’19 (Extra circulation at E3 – Energize, Empower East) | -Metering, Billing & Collection -Coal-Based Power Generation -Earthing & Lightning |
| Dec’19 (Extra circulation at distribuELEC & Intelect) | -Power Quality -Transformers |
About Power Line Magazine Advertising
Power Line Magazine largely covers the below mentioned sections in each edition:
- News Briefs
- Special Stories
- Companies
- Special Section : Coal - Based Power Generation
- Forum
- Finance
- In focus : Metering, Billing and Collection
- Special Section : Earthing and Lightning
- Focus on regulation
- Industrial Power : Distributed
- Company Release
- Power Data
These are indicative and are subjected to change.
Execution Steps
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Steps
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Steps
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Steps
Post release of your ad in Power Line Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Power Line magazine's respective edition to be shared via email.
Similar Media
In addition to Power Line magazine advertising, one can explore more similar options and they are provided below.
FAQs
Once the advertisement is printed in Power Line Magazine, copies of Power Line Magazine are sent to the client within one working week.
FAQs
With in 10-12 days of publishing Power Line Magazine you will likely to get the Hard Copy.
Why Advertise In Power Line Magazine?
Power Line Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Power Line Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Power Line advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Power Line Magazine Advertising
Message Impact
Full-page Power Line Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Power Line Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Power Line Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Power Line Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Power Line for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Power Line Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Power Line Magazine Deliver Engagement
- The strong positive brand values of the Power Line Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Power Line Magazine.
- Readers take action as a result of seeing advertising in Power Line Magazine.
- Targeting with precision and without wastage is a key strength of Power Line Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Power Line Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Power Line Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
