Article with Product Listing on Times of India

Times of India
Popular
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Used For

Impact

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Ad Type

Text

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Lead Time (in days)

3

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Span

1 day

Times of India offers a unique advertising solution where articles feature a client’s product within the first three positions, blending engaging content with direct purchase links. Brands can choose their preferred CTA—whether it’s their website, Amazon, or Flipkart—ensuring a seamless path to purchase. Each article guarantees 20,000 clicks, providing measurable impact. Once the target clicks or views are achieved, the product links are replaced with ads for other brands, keeping the content dynamic and effective. The articles remain on the website for a lifetime, ensuring long-term visibility. Disclaimer: The brand has no involvement in creating these articles. They are organic, crafted by content specialists who maintain their authenticity through carefully chosen keywords, combining storytelling with actionable engagement for impactful advertising.

Rack Rate

₹ 1,50,000 / Per Article

party-popper

TMA Offer

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Min Billing

₹ 1,20,000

Min Billing

₹ 1,20,000

Execution Details

ADDITIONAL INSTRUCTIONS

Campaign Guidlines

Brands simply provide a product link from any e-commerce site, and TOI's editorial team crafts an article based on the product details for brand approval. Alternatively, TOI can integrate the product link into an existing article relevant to the brand's business category.A reference link to how the ad will look like:https://timesofindia.indiatimes.com/hot-picks/home-kitchen/best-15-litre-geysers-for-hot-showers-in-winters/articleshow/114257813.cms

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

Proof Of Execution Frequency

At the end of the campaign only