Push Notifications are pop-up messages that appear on mobile devices and remain on the app's home screen for 24 hours. To explain how CPH (Cost Per House) works, consider Ram, who lives in an apartment using MyGate. If 5 of his family members have the app, a notification sent to all of them counts as 1 household, regardless of how many members view it. Upon clicking the notification, users are directed to the campaign page or brand webpage where they can explore the product or offer. They can also select preferences using CTA buttons (Call to Action buttons like "Sign Up," "Learn More," or "Submit"). ##Please check the images in the reference images section, this will help you better understand how the advertisement will appear.