In a significant move to enhance its platform offerings, Zepto, the quick-commerce giant, has introduced Jarvis, an in-house advertising platform designed to empower both small and large brands. Jarvis enables businesses to boost their visibility, improve platform sales, and drive brand salience through targeted and optimized campaigns directed at Zepto’s extensive user base.
Revolutionizing Quick-Commerce Advertising
Jarvis has already made a remarkable impact, serving over 15 billion ad impressions and generating ad revenue that exceeds 4% of platform sales—well above the industry benchmark of 3%-3.5%, as reported by BofA Global Research in 2024. The platform’s capabilities reflect a strong potential for growth in the quick-commerce advertising space.
An All-in-One Solution for Brands
“Jarvis represents the convergence of quick-commerce agility and advertising sophistication,” said Ashwinikumar Patil, VP of Product at Zepto. “We’ve engineered a solution that addresses the full spectrum of marketing challenges—from creating brand awareness to driving conversions—all powered by real-time insights.”
The platform offers a comprehensive suite of tools that empower brands with smart control, efficiency, and measurable outcomes. According to Patil, Jarvis’s rapid launch within just four months is a testament to the collaborative efforts of Zepto’s engineering, data science, and product teams.
Delivering Results for Sellers
Jarvis has proven to be a game-changer for sellers on the platform, delivering up to 8x returns on ad spends. The intuitive and user-friendly interface enables brands to:
- Enhance product discovery,
- Build long-term relationships with users, and
- Maximize their return on advertising investments.
Koushik Kottamasu, Director of Engineering – Growth & Monetisation, highlighted Jarvis’s role in driving growth for smaller businesses:
“Even in its early stages, we’ve seen sellers maximize product visibility and improve ad spend efficiency. Jarvis is a critical tool for businesses with limited resources, ensuring they can compete effectively in the marketplace.”
Paving the Way for Growth
With its innovative approach and robust advertising capabilities, Zepto is positioning itself as a vital platform for brands aiming to expand their reach and drive sales. Jarvis is expected to play a pivotal role in Zepto’s growth, with the company on track to achieve a ₹1,000 crore annualized run rate by the end of FY25.
As quick commerce continues to evolve, tools like Jarvis could redefine how brands approach advertising, offering a perfect blend of efficiency, precision, and scalability.
