As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user growth, the platform remains a central hub for live event connectivity, particularly in sports.
With the Games set to begin in just 29 days, X is gearing up to leverage this global event to demonstrate its advertising potential. The platform’s historical data and the increasing interest in sports discussions suggest that it will host more Olympics-related conversations than ever before. This creates a valuable opportunity for marketers to engage with an active and engaged audience during this highly anticipated global event.
According to X’s blog, “The most iconic sporting event in the world is set to begin on July 26th: the 2024 Paris Olympics. And, if recent sporting events conversation tells us one thing, there’s no substitute for X in real-time moments that matter. All signs point to the most monumental yet on X.”
X claims that 6 out of 10 sports fans use their platform, a figure they assert is 20% higher than on other platforms. While this comparison might seem less clear-cut when considering the vast user base of competitors like Facebook, X emphasizes its higher proportion of sports enthusiasts. This demographic is particularly drawn to X for real-time discussions during sporting events, underscoring the platform’s core strength.
Despite stagnant overall user growth, according to X’s data, the platform remains pivotal for live event connectivity. Sports continue to be a particularly popular topic of discussion, positioning X strongly for the upcoming Olympics and offering users a vital resource to stay informed about daily events at the Games.
X is also highlighting its advanced video advertising options. The platform notes that 4 out of 5 user sessions now involve video consumption. “One of the most effective ways for brands to enhance interaction and create a memorable video viewing experience for fans is through X’s premium video service, Amplify,” the platform states. Amplify allows brands to showcase pre-roll video ads alongside official, brand-safe content from major broadcasters worldwide, including NBCU and CBS Sports (US), GOAL and Hearst (UK/EMEA), RMC Sport, French Television (FR), BeinSport (MENA), Globo (BR), Televisa (MX), Dentsu (JP), and Nine Network (AU).
For brands targeting a specific audience, X offers compelling advertising options backed by valuable insights from its data. As the world gears up for the 2024 Paris Olympics, X is ready to connect brands with a global audience in real time, making it a platform worth considering for advertisers looking to make an impact.
